Travel Essays

Service and the essence of The Ritz-Carlton experience, and what Ritz-Carlton sells to its customers The Ritz-Carlton Hotel has always relied on excellent personalized service, or the total quality management (TQM) philosophy of the organization.   The nature of their business has been described by their corporate vice president of quality, …

1. Background Description Jocel’s Garden Suites– A place where beauty meets serenity. It is a hotel which is owned by Jocel Mabao Corporation. This corporation has many other businesses such as the Vermicasts, Goat Farm, Agri-Farms, Poultry, and the Banana Plantation. JOCEL’S was named after Jo Mabao and Cecile Mabao-Caballero, …

DEFINITION OF TOPIC AREA       Low budget Airlines, as the name implies, are basically an economy set of airlines. Their operations are directed towards the masses. Facts have shown that the marketing, the operations and the company-consumer relationships of these airlines express a consciousness of certain determinants which define and …

            Founded in 1924, Huff Daland Dusters began as a crop dusting service in Macon Georgia. Once moving to Monroe Louisiana in 1925, the modest crop dusting company was taken over by the former vice president C.E. Woolman and two partners. That was the beginning of what would become the …

Abstract As Thailand enters the 21st century, the tourism industry continues to play a major role in the economic and social development of the kingdom. Known around the world for the enduring hospitality of its people, its ancient culture and Thai cuisine, Thailand continually attracts record numbers of tourists to …

These are the characters in this book: Carl, Harald, Helen Sandberg, two male hijackers and one female hijacker. Carl is businessman and he’s married with Helen, she is prime minister,they have one daughter Sarah. Harald is Carl’s bodyguard, he’s a tall,young man like a sportsman and he has two sons …

Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as …

While taking a closer look at the competitors in the European airline market it is visible the there are two main groups of airlines. One group consists airlines with a low cost strategy, and the other group are the mainstream carriers. This last group exists of a few companies who …

Executive Summary SilkAir’s success in the regional air transportation services has proven to be achieved with the right implementation of business strategies over the years. An analysis of the macro-environment of the airline industry with the use of the PESTEL framework was inevitably explored to better understand the current situation …

1.1. Internal Factors The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier, strong financial support from the government and the …