F&B Management Case Study

1. Background Description

Jocel’s Garden Suites– A place where beauty meets serenity. It is a hotel which is owned by Jocel Mabao Corporation. This corporation has many other businesses such as the Vermicasts, Goat Farm, Agri-Farms, Poultry, and the Banana Plantation. JOCEL’S was named after Jo Mabao and Cecile Mabao-Caballero, who are the children of the late, Mr. and Mrs. Mabao. The Jocel’s Garden Suites is situated at Purok-2, Poblacion, Valencia City, Bukidnon. It comprises thirteen rooms which are designed to provide the maximum comfort and tranquility for the guests. Their accommodations are packed with complimentary breakfast, unlimited Wi-Fi internet access, flat screen, and remarkable ambience. It also caters different events and activities which can be conducted in Jocel’s Garden Venue. At the entrance of Jocel’s Garden Suites is the cozy Celien’s coffee & foodshoppe where guests can relax while having their favorite brew or snacks.

The cafe also provides free internet and a wide range of coffee selection and local delicacies that will surely entice your senses. This is a venue of a multi-functional hall that is ideal for meetings and social functions. It can be divided into two separate areas with a maximum capacity of one hundred guests per area. The Jocel’s Garden Venue fully air-conditioned and equipped with modern sound systems, retractable chairs and tables, food and catering services, and full-time venue staff. The venue is really built for a purpose, in a manner that the Jocel’s Garden Venue is applying for accreditation to the Department Of Tourism. In order to be accredited it is compulsory for them to establish a guesthouse or a hotel. So, a fully furnished hotel was opened to the public last April 2012. This hotel is far more concerned in implementing the international standard operations of a hotel in order to give satisfaction and comfort to the guest.

2. Areas of Concern
The main concern of Jocel’s Garden Suites is focused on the process of accreditation for the hotel on the Department of Tourism. Another concern is that regarding on the key-card door lock system. The hotel needs to be fully paid attention not only in its major aspects but also in its little stuffs. Furthermore, there are no other big problems or issues in which the establishment is going through.

3. SWOT Analysis
Jocel’s Garden Suites

SWOT ANALYSIS

STRENGTHS| WEAKNESSES| OPPORTUNITIES| THREATS|
Location; it has the best location for exquisite rooms are designed to provide the maximum comfort and tranquility. | Resistance to change, they further has significant level of exposure towards the premium end market.| Market demand growth, for Availability of information about best practices in human resources.Advanced technologies are available to foster more effective human resources activities. | Silo mentality of management, Intense competition may lead to pricing pressures. The hospitality industry is characterized by a large number of players.| Brand Image, its accommodations are packed with complimentary breakfast, unlimited Wi-Fi internet access, flat screen cable-internet TV, hot and cold shower, intercom telephone, and a personalized terrace for maximum relaxation.

High Cost structure, it incurs high costs to maintain and operate its premium hotel and resort business, which could be cause of concern in the current weakening economic situation.| | | Parking Facilities, Separate entrance, ample parking gives individuality to the Hotel and can be an ideal location for large gatherings.A landscaped garden will be the unique selling proposition (USP) of the Hotel.Part of the Garden to be converted to open air restaurant and marketed as a drive in destination. | | | | Management Knowledge Base, employees offer great services and knowledge along for the establishment.| | | | Full Service Hotel, has the best for it comprises thirteen rooms which are designed to provide the maximum comfort and tranquility for the guests.| | | |

4. Alternatives
Jocel’s Garden Suites is an amazing hotel at your service. It ensures to provide a wonderful experience for the guests. At present time, the hotel is undergoing through an accreditation for the Department of Tourism. It is on the process of improving the whole place. One of the plans is to put up a swimming pool with a floating bar. By this, it will be one of the edges of this hotel. The hotel is also doing some developments especially in terms of their facilities and amenities. The management is planning to have a hair dryer in the bathrooms, a mini bar in the guest rooms, and revising the door lock security system into a key-card door lock system.

5. Proposed Recommendation
The establishment is planning to have a swimming pool. By this, it can help for the beautification of the hotel as it contributes to the spectacular ambience of the venue. Additional amenities will be added for the enhancement of the hotel and for the comfort of the guests. This includes the new door-lock system, Mini bar, MP3 Dockable clocks, Coffee Maker, and Luggage stands.

6. Implementation

DIRECT CHANGE OVER

JOCEL’S GARDEN SUITES
OLD SYSTEM
Facilities-old key door lock system,
& Amenities-accommodations parted with complimentary breakfast, -unlimited Wi-Fi internet access, flat screen cable-internet TV, hot and cold shower, intercom telephone.
-personalized terrace.

NEW SYSTEM
-development of swimming pool
-new door-lock system; KEY CARD SYSTEM
-enhancement of additional and new amenities;
Mini bar, MP3 Dockable clocks,
Coffee Maker, and Luggage stands.

7. Follow-Through or Progress Report

Jocel’s Garden Suites. It is a hotel which is owned by Jocel Mabao Corporation. Their accommodations are packed with complimentary breakfast, unlimited Wi-Fi internet access, flat screen, and remarkable ambience. It also caters different events and activities which can be conducted in Jocel’s Garden Venue. This hotel is far more concerned in implementing the international standard operations of a hotel in order to give satisfaction and comfort to the guest. According to the ANALYSIS recommending prior to its SWOT, they are credited for having their strengths clearly as follows, Location, Brand Image, Parking Facilities, Management Knowledge Base, and Full Service Hotel. They have also these weaknesses in concern for the High Cost Structure facilities, and Resistance to Change.

Their capabilities and opportunities’ rely on how the increase in complementary business in the market space concerning the Market Demand Growth. Possible threats depend on the Silo Mentality of the Management. The main concern of Jocel’s Garden Suites is focused on the process of accreditation for the hotel on the Department of Tourism. Also, It is on the process of improving the whole place. One of the plans is to put up a swimming pool with a floating bar. By this, it will be one of the edges of this hotel. The hotel is also doing some developments especially in terms of their facilities and amenities. The management is planning to have a hair dryer in the bathrooms, a mini bar in the guest rooms, and revising the door lock security system into a key-card door lock system.