Business Essays

1.0 Executive summary In Malaysian airlines marketing plan, we have highlighted its key areas by examining its strength and weaknesses. According to Mr. Datuk Mohamed Nor Yusof “MAS is the national flag carrier”. Hence we have tried to identify the opportunities that are their in MAS’s way to success. In …

A. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler, Brown, Adam, and Amstrong, 2001: 6). Marketing is about connecting with customers, serving the needs of society, and accomplishing the …

Q1. “Management is a combination Art, Science & Profession” Explain fully. Management is a concept which cannot be limited to any specific area. It is a part of our day-to-day life. Management is managing oneself. It is a broad term which is a combination of Planning, Organizing, Controlling, Directing and …

Henri Fayol (1841-1925) was a French engineer who rose to prominence within the fields of coal mining engineering, mining geology and finally to management practice. His career began as a mining engineer. He then moved into research geology and in 1888 joined, Comambault as Director. On retirement he published his …

John Maxwell is the founder and chairman of the INJOY Group, organizations he created to partner with people by helping them to maximize their personal and leadership potential. He is an expert on leadership, speaking to more than 250,000 people a year on growth, leadership and personal development. Last January, …

Abstract An efficient manager uses organizational behavior tools to understand and work with the psyche of individuals, using the resources available to create a lucrative work environment and a successful company. These tools in the arsenal of a well-informed manager include the use of various people skills (hard & soft) …

In the economic literature no one generally corresponding definition for the concept “Matrix-Organisation” exists. Nevertheless some general principles can be found: -While in the conventional organisation forms just one criterion is selected and used for the structure on a certain level, it is typical for the matrix organisation that simultaneously …

In the essay “Motherhood: Who Needs It?” Betty Rollins does not use the most effective structure and style to argue against what she believes is the “motherhood myth” (203). Rollins opposes the idea that having children is something that all women should want, and need to do instinctively. She feels …

What is a whistleblower? The dictionary defines a whistleblower as one who reveals wrongdoing within an organization to the public or to those in positions of authority. Whistleblowers are often misjudged. People view them as traitors when all they really want is to fix the problem or the injustice. Seemingly, …

Throughout history there have been many people known as heroes. Most of these people have done wonderful things to help society. However, in literature there is another type of hero, the tragic hero. While tragic heroes do wonderful things too, they also have a character flaw that causes their downfall …