Business Essays

Define environmental uncertainty and resource dependence. Describe the major ways in which managers can deal with high environmental uncertainty and resource dependence. A good answer would base the analysis of environmental uncertainty on Duncan’s approach, which characterises uncertainty in the stable-unstable and simple-complex dimensions. It should identify buffering, boundary spanning, …

The Entity Relationship Diagram (ERD) depicts a conceptual data model that incorporates some of the important scientific information about the real world. It adopts a natural view that the real world consists of entities and relations (Chen, 1976). One objective of the ERD is to create a simple, easy to …

Combining the best of Walt Disney World with brand new cruise ships, the Disney cruise line creates a combination of the romance of yesteryear with all the comforts of today. Launched in July 1998, the Disney Cruise Line has managed to sustain and create that ‘magical experience’ that Walt Disney …

Nowadays our world and people are being eaten by advertisements and commercials almost as much as five, ten, and even twenty years ago. But of course now modern people have changed their opinions and thoughts almost on everything, advertisement included. And they have changed also. In “Hunger as Ideology”, Susan …

The recruitment and selection processes are often seen as one single action. However, two processes are involved. Recruitment is the overall process whereby companies employ staff to fill available or new positions whereas the selection process includes a series of actions to best identify the most suitable candidate for the …

The word ‘Depreciation’ has been derived from the Latin word ‘Depretium’ which means ‘decline in price’ or ‘value’. Depreciation relates to fixed assets which loose value on account of usage. Therefore ‘Depreciation’ means decline in value of fixed assets on account of usage. Definitions: Depreciation may be defined as the …

Market Segmentation means breaking down the total market into self contained and relatively homogeneous subgroups of customers, each possessing its own special requirements and characteristics. This enables the company to modify its output, advertising messages and promotional methods to correspond to the needs of particular segments. Accurate segmentation allows the …

Culture is something that identifies us, which tells us who we are or where we come from. There’re different cultures in the world, people come from different backgrounds, which they mix and interact. In many occasions the mix of cultures can bring discontent or happiness to each individual. “Coca-Cola and …

Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products, with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales …

The name Clipper is applied to a ship to indicate that it is a very fast sailer. The term, probably derived from the verb clip (to move quickly), was first used in the United States soon after the War of 1812 and was applied to the type of vessel formerly …