Business Essays

In this Genting bus crash case, there are several recommendations that we want to point out in preventing or reducing the frequency and severity of bus accidents at Genting Highlands in the future. The government should upgrade the safety of Genting Highlands road. Including signboard, lighten up the side of the …

Many people of today remember how video games began the decay of the physical and mental well-being of the world’s youth since the inception of the Atari game Pong in 1974. What Atari creator Nolan Bushnell did not realize back then was that when he invented this wildly successful creation …

Communication typeExplain the communication type and its purposeLikely audience and reason for selection Email (Electronic) Website (Electronic) Fax (Electronic) Invoice (Non-Electronic) Letter (Non-Electronic) Memo (Non-Electronic) Upon completing this assignment you will achieve the following criteria: P7 – Outline electronic and non-electronic methods for communicating business information, using examples for different …

In order to discuss the success of the Pepsi Refresh Project, we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative …

Economists assume that there are a number of different buyers and sellers in the marketplace. This means that we have competition in the market, which allows price to change in response to changes in supply and demand. Furthermore, for almost every product there are substitutes, so if one product becomes …

Impact on increasing the prices of products are one of the main costs of retailing industry after implementing the Goods and Services Tax (GST). Currently, Padini store is not affected from Sales tax due to the raw materials and machinery used in their manufacturers are eligible for exemption from the …

On June 25, 2010 Apple released the iPhone 4. With its sleek, new, stainless steel frame design, thousands of people rushed to buy Apple’s latest gadget. Apple and its partner carriers received 600,000 pre-orders for the iPhone 4s in the first 24 hours, making it the largest number of pre-orders …

In this case will study the challenges of changing consumer perceptions in a long term, with a limited marketing budget, and how the marketing analysis can provide a best decision. About the company: Start the selling cars in 1948 with the “356” Its most popular car was the 911 2002: …

SME (Small & Medium Enterprise) is an Enterprise that is independently owned an operated and is not dominant in its field of operation. Most of the countries of the world defined small & medium enterprises (SMEs) depending on the size and the size is measured by annual turnover, the number …

A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental …