Business Essays

Multinational companies often serve as standard for excellence in relation to their business success and excellent profitability. Small businesses with their own marketing strategies look up to multinational corporations as their goal. The small businesses are aiming that one day they will also be a big conglomerate with branches in …

There were a number of actions in the film “Bigger than Enron” that led to the changes in the Sarbanes-Oxley bill. The companies that were much of the reason for these reforms were Enron, Sunbeam, and Anderson, and companies connected with them. Enron did a number of things that had …

Outsourcing refers to a firm run-through of commending to an external entity the performance of an activity that was former performed in-house. The outsourced activity could either be the manufacturing of a good or the performance of a service. Subcontracting to third party firms based in other nations is generally …

The Boeing Corporation is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the …

The company has been going through a chaotic situation which I think has caused it performance to go down. The chaoses are arising due to variability of appraisal processes which are in the current use in the different departments within the company. Following this difficult situation, the company’s goals cannot …

            In his “Of the Natural Progress of Opulence”, Adam Smith argues that the natural course of things is that agriculture comes first. When agriculture is already established, manufacturing comes in, and then after that, foreign commerce is finally established. This is the natural trade cycle of a progressive country. …

Introduction             The business management functions and activities can be distinctly grouped in three major management areas including Marketing, Finance and Operations. Almost all of the business disciplines lie under the umbrella of these three main functions (Anupindi et al, 2006). Among these main areas operations management is an important …

Operations management within a company is characterized by controlling and organizing facilities to ensure optimum production of goods and services. Planning and maintaining proper staffing as well as performance measures would be essential in understanding efficiency and effectiveness of the company and its management initiatives. Controlling, planning, organizing, and using …

Online Behavioral Targeting has been defined as “the alignment of ads with users whose online behavior implies interest in a particular product or service,” (InternetRetailer, 2006), in effect, what happens is that a consumer who regularly visits sites and blogs pertaining to automobiles might see an ad involving cars when …

Frame of Reference: Consumers associate the brand Maruti Suzuki brand with economical, reliable and affordable car. Although it has now ventured into big luxury cars as well but M-800 had dominated the Indian car market since it was launched in 1984. Maruti enjoyed beingthe only small car manufacturer till year …