Business Essays

Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as …

Coca-Cola history began in 1886 when pharmacist, Dr. John S. Pemberton’s curiosity, led to his creation of a uniquely tasting soft drink that could be sold at soda fountains. The Coca-Cola Company is currently the world’s number one maker of soft drinks, with it’s red and white trademark making it …

The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. This essay begins by discussing the market value of the both companies. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and …

In 2004, Sprint and Nextel agreed to a merger worth $35.17 billion dollars. This move took place in a time where mergers were prevalent in the field of telecommunications. “Team up or get smashed” was advice given in a 2004 Business Week article. Prior to the merge, Cingular acquired AT&T, …

1. Discuss the nature of problem(s) in this case? 2. Suggest the kind of consumer research needed? How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons Anil Mahajan absent -mindedly ran his finger over the cake of soap before him. He …

The 1800’s was the beginning of something new for America, It was the rise of American industry. Cornelius Vanderbilt had a huge role in American industry. Vanderbilt was responsible for developing much of the the transportation system in the middle and later part of the 19th century in the North …

1. Introduction The case concerns the growth and development of Thorntons, the UK’s largest manufacturer and retailer of specialist chocolates. Throughout its history the company has followed a strategy of in-house manufacture, retailing largely through the company’s own shops and, to a lesser extent, through franchising. This policy presents the …

Wal-Mart Stores, Inc. faces a plethora of problems in just the past five years including a barrage of public criticisms calling for a change in the management strategies of Wal-Mart. The underlying problem or fundamental issue is the cost-based competition that Wal-Mart intensified through its obsession for cost minimization. In …

This Point of View is focused on Credit Risk Assessment in the Consumer Lending domain including Auto, Consumer Durables and Personal loans, but excluding Mortgage. It looks at assessment using Credit Risk Modelling as well as Subjective Analysis. INTRODUCTION Consumer lending has been beset with severe issues since the debt …

Executive Summary SilkAir’s success in the regional air transportation services has proven to be achieved with the right implementation of business strategies over the years. An analysis of the macro-environment of the airline industry with the use of the PESTEL framework was inevitably explored to better understand the current situation …