Business Essays

Introduction This project is about whether or not an investor with only publicly available information is able to “beat the market”. We have £100,000 which we can invest in the stock market however this amount must be split into two portfolios. Each portfolio will be made up of investments chosen …

Mall of America, King of Prussia Mall, Sawgrass Mills, and The Shops at Columbus Circle are a few popular shopping malls to name. What do all these malls have in common? They have a connection of being huge shopping centers with the perfect layout of stores that attract the right …

Introduction Electronic commerce is the ‘marketplace’ on the World Wide Web. Like the traditional marketplace, it is a venue for exchange of goods and services between parties referred to as buyers and sellers. Business transactions like buying, selling, distributing, marketing and providing services done over the internet and other computer …

President Benigno Aquino 3rd on Thursday signed the sin tax bill into law. The new law is expected to raise an additional P33.96 billion during the first year of implementation. In his speech, the President said that the new law was an early Christmas gift for the Filipinos as its …

Internal Analysis Overall objectives- Increase market share of Scope Mouthwash by 10% in 6 months. Overall strategy- Push strategy, push Scope from the manufacturer into target markets to create demand and convenience. Target market(s)- Fresh breath seekers, Germ-killing seekers Product objectives, strategy, tactics- customer satisfaction, differentiating the product by claiming …

What are some advantages and disadvantages to using computer technology in decision making? There are plenty of advantages of using computers in decision making. With the help of computers it is possible to process huge amounts of different information within minimal periods of time. Moreover, computer and automated technologies can …

Introduction Socio-cultural is based on the idea that the society and culture shape cognition. Social customs, values, beliefs and language are all part of what shapes a person’s identity and reality. According to this approach, what a person thinks is based on his or her social-cultural background. There are many …

Introduction The Philippines is a country of 85 million people and encompasses 7,107 islands, though only about 2,000 islands are currently inhabited. With a rapidly growing population and lack of adequate disposal sites, solid waste has become a major problem for most medium to large – size cities. When Philippine …

Life at “old” British Airways lacked a unifying corporate culture. The 1971 merger of British European Airways (BEA) and British Overseas Airways Corporation (BOAC), by the British Airways Board, only succeeded in putting an umbrella over two separate mature entities. The focus of the BEA had been to build a …

1. What types of marketing strategies is Chick-fil-A following? Chick fil-A has a business philosophy of “Second Mile” service, which takes “going the extra mile” to a whole new level. They have developed a unique business model and currently host one of the longest running advertising campaigns in the United …