Marketing Essays

1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss. According to my opinion it is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best …

“The Best a Man Can Get”, when we hear this tagline one thing that comes to our mind is definitely Gillette trademark for whom it isn’t just a tagline, it’s a brand promise. Founded by King Camp Gillette in 1901, he devised and marketed the first safety razor in 1901. …

This thesis is about the study of consumer buying behavior towards health related product and their perceptions after watching advertisements and then make their decisions whether to purchase the product or not. This will help to find out the most important factors which can affect the buying behavior of the …

Company Introduction : Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has …

JanSport Company is the leading designer not only for backpacks, but with shoulder bags, luggage and laptops bags. It was founded in Washington State during the year of 1967. It was started by a Seattle native named Murray Pletz. Since then JanSport has changed dramatically and now is available nationwide. …

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand list of actions, a marketing plan without a sound strategic foundation is of little use. or a product line. Marketing plans …

In this assignment I will be Describe the promotional mix used by two selected organisations for a selected Product/service. The two organisations that I will be using to describe the promotional mix are Walkers and Nike. I have chosen these to brand because they are able to show to different …

Micromax has entered into handset market in 2008 and within 3 years it has become the third largest handset manufacturer in India. In this period, it has focused mainly on rural market and has become a leader in the same. Now it wants to expand its presence within India and …

Comptoir des Cotonniers is one the biggest French brand of clothing medium-high range. This company has essentially succeed thanks to their multi-generational strategy marketing. The company was created in 1995 in the south of the France by Tony Elicha, a self-made-man who created his first clothing company in 1972 (aka …

Growth of consumerism has emerged as a worldwide observable fact. Business firms too have risen and realized that nothing sells if there is no demand by the consumers. Consumer sovereignty exist that states “Consumer is the King”. This research paper is an analysis of non monetary promotion and its types, …