Brand Essays

Red bull entered the US market in 1997 because it was a politically stable developed country. The company used a “cell” approach to divide the key markets into geographic segments rather than attempting a nationwide launch. The company’s first test market was Santa Cruz, a beachside town that was known …

1. PR’s Competitive Advantage Pernod Ricard has a competitive advantage due to numerous factors, Pernod Ricard is currently ranked as the second largest Wine and Spirit Company, the strategy utilized to get to this position was a very deliberate and strategy of timely mergers, acquisitions and planned alliances which created …

Introduction Interbrew traces its roots to Brewery called Den Hoorn which was located in a small town outside Brussels since 1336. It was purchased by Sebastiaan Artois in 1717 and brewery changed its name to Artois. After its merger with another Belgian brewery called Piedboeuf in 1987, the company was …

The loot is a multi branded discount store, offering customers a wide range of products with a minimum of 25% and going up to 70% discount through out the year. The store retails brands world class brands like Adidas, Nike, Red Tape, Lee Cooper, Spykar, Pepe Jeans, Arrow, Eccentrics, Provouge, …

1. INTRODUCTION Branding is a major issue in product strategy. On the one hand, developing a branded product requires a huge long-term investment, especially for advertising, promotion, and packaging. Brand Management If a brand is not effectively managed then a perception can be created in the mind of your market …

In an ever increasingly competitive business market, a great amount of emphasis is being placed on brand image development as the major determinant for selling products to buyers and consumers. Advertising plays an important factor in creating and establishing a brand image. This is more prevalent in the corporate market …

The history of the Ray-Ban aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, when US Army Air Corps lieutenant, …

Executive Summary This report provides an analysis of Samsung’s brand strategy and design. In essence, design is considered central by Samsung group of companies. This report also analysis the reason behind Samsung’s focus on new design identity. Further, this report also explores the reasons why Samsung changed to new non-EOM …

Tanishq (Hindi: तनिष्क़) is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited,[1] a company promoted by the Tata Group, one of India’s largest conglomerates. The name was formed by combining the first two …

Celebrities are stars of their own light. They are known for the glitz and glamour that are associated to them by the fame they have acquired through various ways. Some are known for being attractive, some for being good in acting or singing or dancing, some for the controversy and …