Marketing Essays

Impact on increasing the prices of products are one of the main costs of retailing industry after implementing the Goods and Services Tax (GST). Currently, Padini store is not affected from Sales tax due to the raw materials and machinery used in their manufacturers are eligible for exemption from the …

In this case will study the challenges of changing consumer perceptions in a long term, with a limited marketing budget, and how the marketing analysis can provide a best decision. About the company: Start the selling cars in 1948 with the “356” Its most popular car was the 911 2002: …

A tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental …

Introduction Interbrew was the third largest brewing company which owned a lot of well-known named beers. Interbrew`s history took a place in 14th century, when Den Hoorn Brewery was founded in Leuven. As history shows in 1717 it was purchased by master brewer Sebestiaan Artois. After in 1987 Artois merged …

1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have …

To contrast the Customer Benefit Package of Wal-Mart against Michael Kors for purchasing a suit or a new formal dress, there are many contributing factors. People look for different benefits from the service and products to satisfy what they are looking for. Wal-Mart compared to Michael Kors has a lot …