Marketing Essays

Pantaloon provides a host of value-added services to enhance customer experience and to garner the loyalty of their customers. Through these value-added services, the customer experiences a whole new level of standard in price, convenience, comfort, quality and store service levels. Following is the lisft of value-added services provided by …

Are you a chicken soup lover or prefer the good old tomato soup any day? Was it a jelly bean sandwich or the one with peanut butter last time you craved for? Popcorn or Pretzels? A peak into small choices that you make can bring an immense delight to a …

TOP-10 Promotional STRATEGIES Of Business Schools is the field of study in this research. Analysis is to be done on the same with the help of Personal Interview and Multiple choice Questionnaire. The Analysis will then lead to a comparison between the different promotional strategies. Literature Review Promotion is the …

Freebie marketing, also known as the razor and blades business model,[1] is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies (inkjet printers and ink cartridges, “Swiffers” and cleaning fluid, …

Multiple-Choice 1._____ is the task of selecting an overall company strategy for long-run survival and growth. a.Strategic market planning b.Annual market planning c.Short-term planning d.None of the above is correct Answer: (a) Difficulty (1) Page: 41 2.Adapting the firm to take advantage of opportunities in its constant changing environment is …

World telecom industry is an uprising industry, proceeding towards a goal of achieving two third of the world’s telecom connections. Over the past few years information and communications technology has changed in a dramatic manner and as a result of that world telecom industry is going to be a booming …

After the completion of a mega-merger, TD Canada Trust seeks to reposition the brand in order to retain customers and realize steady revenue growth. To examine the investment return of the new brand campaign “comfortable banking”, Executive VP Armstrong led his team developed a “linkage analysis” system and proposed a …

The iPremier Company is an e-commerce company that sells luxury and rare items on the internet to high-end (rich) customers. It has become one of the top two organizations in its line of business. In the dotcom crash of 2000, iPremier was one of the few companies that survived because …

There are many reasons why Tip Top Markets can be out of stock in many of their goods at all times. If orders are not being taken correctly or written out on time, delays in shipment can occur. If employees are not restocking shelves promptly, product will not move in …

1. Identify at least two reasons for producing documents that are fit for purpose. If the documents are incorrect in some way this can have adverse effect on a business and documents can make a significant contribution to the effectness and efficiency of the business. 2. Use the table below …