Food Essays

In this report I am going to research and analyse a brand of Vitasoy Group, in particular the product Vitasoy soybean drink which was launched in 1940 by K.S. Lo and now Vitasoy International Holdings Limited is responsible for manufacturing and marketing. Production plant in mainland China, Hong Kong, Australia, …

I had not never thought about my most memorable meal until my last birthday. Up until then, I had always spent that day at home alone watching TV and eating junk food. However, on my 15th birthday everything was different. It wasn’t just about the delicious food, the restaurant and …

Every day people are overwhelmed with the option of where to shop. Does one prefer to support locally owned businesses or national chain mega stores? Popular chain stores seem to be the one stop shopping destination busy people prefer. So, is it going to be Meijer or Wal-Mart? This is …

Burger King’s (BK) main specialty is their flamed broiled burgers. BK is one of the most popular and largest fast food chains around the world and they are well known for the way they cook their burgers more so than other fast foods chains. From the beginning, BK has grilled …

I have decided to use McDonalds for my portfolio project. McDonald’s operates the biggest chain of fast food restaurants in the world. They serve over 500 million customers in 100 countries. The company was established in 1940 as a barbecue restaurant by two brothers. Ray Kroc purchased the organization in …

Merck was one of the world’s leading pharmaceutical firms. The company ranked 4th I sales after Pfizer and Johnson & Johnson and it ranked 5th in assets and market value. Merck ranked 1st in profits, earning $7.33 billion on $30.78 billion in sales. In 2006, Merck faced major challenges with …

In the pass, the Kraft Corporation has established its product portfolio through internal innovation and acquisition. Today, Kraft is the largest producer of consumer food products. Kraft’s portfolio contains a host of well established brands – Oreo, Nabisco, Kool-Aid, Maxwell House, Oscar Mayer, Velveeta, and numerous others. The industry to …

Introduction In order for Starbucks to even understand growth, they will need to identify their weaknesses as well as implement different strategies to address the weaknesses that were identified. Starbucks needs to consider a value discipline, generic strategy, and grand strategy to remain competitive in today’s economy. The following paper …

History of street food in the Philippines Street food is ready-to-eat food or drink sold in a street or other public place, such as a market or fair, by a hawker or vendor, often from a portable food booth, food cart or food truck. While some street foods are regional, …

1) Identify the resources, capabilities and distinctive competencies of Starbucks? The resource and capabilities for creating Starbuck as one of the ten most global brands is the ambience in which it serves. It could be regarded as Starbucks sell experience beside Italian coffee. The main role in convincing a customer …