Energy Drinks Essays

History and background of energy drinksThe timeline of how energy drinks were established and who the founders were that brought energy drinks across the globe. According to the Article “The History of Energy Drinks” (2018), mentioned and showed a timeline of events.In 1960, the first energy drink was established in …

Caffeine is a stimulant that leads to temporary alertness. Its purpose is both clear and highly effective. Caffeine can be found in many different available beverages, such as, coffee, tea, soda, and energy drinks of course. Many people do not recognize that caffeine can be toxic at certain dosages, and …

The beverage industry, like most food service industries in these economic times, faces many challenges. Not one company is excluded from the challenges of economic conditions, demographics, social and global forces, and regulatory, political, and legal factors. The global economic conditions affect the energy drink industry in many ways. This …

Red Bull is the leader of the energy drink market. Red Bull is an Austrian produced energy drink. It competes in a very narrow niche of the carbonated soft drink market. The discovery of Red Bull was made during a business trip to Hong Kong in the 1980’s by an …

A few months ago, the analytical and research agency Packaged Facts (PF) noted a sharp increase in the demand for energy drinks. According to the PF experts, the revenue from the sales of this category of products will exceed $21.5 billion by 2017. For comparison, the legendary Coca-Cola Corporation, providing …

PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has …

Many people, especially young people, athletes and students, drink energy drinks like: Red Bull, Rock Star and Monster almost every day to survive in their busy life. However, these people do not know the dangerous side effects and the harm which these energy drinks can make in their body. A …

I. ROCKSTAR, INC. Rockstar Energy Drink was founded by Russell Goldencloud Weiner, a doctor of nutritional enthomedicine, according to the Rockstar website. His parents, two renowned herbalists, helped to produce the Rockstar formulations. Today, three formulas of Rockstar are on the market: Original, Cola, and Diet. The original formula was …

Introduction The marketing mix (tool largely used by marketers) is composed of the tactics being developed by a company in the 4 P’s areas: product, price, place and promotion, to assist them in pursuing their objectives. These variables have to be carefully managed by the organisation to meet the need …