Business Essays

CONNECTIONS is back with its much awaited December Issue and lots of happiness and experiences to share. In the time period between September and December Alumni Relations Cell has been busy organizing the Alumni meet – NOSTALGIA 2012. And we are proud to report that it was a sparkling success. …

The concept of Integrated Marketing Communications (IMC) makes absolute sense – so much so that novices in the field may wonder what all the commotion is about. IMC suggests that marketers look at the customer first – his or her preferences, buying patterns, media exposure, and other factors – and …

IT has impacted retail sector to a great extent. Increasing competition in the sector has made it mandatory for the companies to make the product available to customer as * What they want * Where they want * When they want * At most competitive prices Information Systems helped companies …

Intel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Founded in 1968 by Robert Noyce, Gordon Moore and later joined by Andy Grove, the company is a Silicon-Valley start-up that builds semiconductor memory chips. Intel introduced the world’s first …

IRC 11(a) – Tax imposed (a) Corporations in general A tax is hereby imposed for each taxable year on the taxable income of every corporation. IRC 7701(a)(3) – Definitions (3) Corporation The term “corporation” includes associations, joint-stock companies, and insurance companies. IRC 7701(a)(4) (4) Domestic The term “domestic” when applied …

The 22 week Industrial Attachment programme is a core module of the Engineering Undergraduate degree at Nanyang Technological University. The following report presents the projects undertaken by the author and the tasks performed by him at his attachment organisation – Daimler South East Asia Pte. Ltd. from 9th July, 2012 …

This essay is about whether entrepreneurship can be learned or whether it is in built in someone’s character. I will explore this by using economic, entrepreneurial, as well as a recent Wall Street Journal article entitle, ‘Can Entrepreneurship be taught?’ “It is well established that, while only a small proportion …

1. Market and Competitive Space * Market space * J. Co’s market space is the store/branch itself. This is where the transaction of a j.co employee/ seller and a customer happens. They both discuss the requirements (buyer) and the constraints of product and service deliver (seller). For example, a customer …

Marketing research is a crucial management tool for helping businesses to discover whether or not the product or service that they are providing is actually desired by their customer base. An example of a market research strategy is convening a focus group to determine how a demographic experiences interactions with …

Kohl’s total assets ration and fixed assets ratio are higher than Dillard’s, indicating that Kohl’s uses its total assets (including its fixed assets) more effectively than Dillard’s, and also indicating that Kohl’s is generating more volume of business given its total asset investment. As Kohl’s some assets increased and Dillard’s …