Business Essays

There are four questions in this assignment. The first three questions are essay-type questions which require some critical thinking as well as thorough understanding of course concepts. Question 4 is a case study with two sub-questions. Students are advised to write not more than 1500 words for Question 4. The …

1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence, marketing is defined as the …

1. Introduction 1.1 History of Tupperware Tupperware Brands Corporation is headquartered in Orlando, Florida and started manages in 1946. It is continues to inspire people and win their life-long loyalty. Tupperware Brands Corporation which also called Tupperware parties has brought order to the modern home and kitchen by introducing a …

In his article Roger Crisp discusses his views on the issue of persuasive advertising. His overarching argument is that persuasive advertising ‘overrides the autonomy of consumers’ and he concludes that ‘all forms of a certain common type of advertising (i.e. persuasive advertising) are morally wrong’. In my response to this …

A. Marketing Planning Defined Marketing Planning – is a systematic approach to the development of marketing strategy and the achievement of goals. B. Steps in Marketing Planning Process 1. Determination of Organizational Objective The basic objectives, or goals, of the organization are the starting point for marketing planning. They serve …

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The market for women’s hair shampoos has become highly specialized and segmented. In recent years a large number of special purpose shampoos have appeared on the market, each promising to provide various hair care benefits to the potential user. The Syd Company is diversified manufacturer of consumer packaged goods. At …

A US-based private equity firm is considering an investment of US$100 million (a 35% stake) in a privately-owned timber flooring company in China. The Chinese company’s major assets include: i) seven factories in China that produce timber flooring; and ii) three sizeable timber plantations – two in China and one …

Shanzhai Media Tek is a power house in the generation of handset. This has advanced through the several process and steps in technology. The first handsets that were produced by the company were the first generation 1G phones. They were synonymous because of the verity that they utilized analog transmission. …

1. Mention three of the advertisers’ objectives and what the best metrics are for measuring them (i.e., what do advertisers want to gain from their ads and how can they trace the success of the ads on those dimensions?). Three objectives that advertisers want to gain from their online advertising …