Travel Essays

On August 13, 2014, we the 1st year BS-Tourism Management students held an educational tour in some of the Hotels here in Metro Manila and a running tour in the Famous Rizal Park and the Historic Intramuros, and most especially the main event of the tour is in the Bay …

I. Introduction Wendy’s restaurant is an international fast food chain restaurant which focuses on selling high quality products to its customers. The company started its operation on 15th November 1969 with its head quarters in Ohio, United States. (Wendy’s) The company has got more than seventy seven percent of its …

Man has only conquered the air in the past three centuries, and particularly the last hundred years, but it has already become a well established milieu for adventure tourism. Exhibit 1 illustrates the main elements of the modern air sports field. Exhibit 1: The main air sports Most of these …

1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by Euro Disney, Hong Kong Disney, …

1.0 Identification and Prioritization of Key Issues/ Problems In 1959, China Airlines Limited (CAL) was the flagship carrier of the Republic of China (ROC). However, it is not completely state-owned. The China Aviation Development Foundation (CADF) had a nearly 54 percent stake in CAL. Key issues: Poor safety record in …

The case examines Marriott International’s (Marriott) various innovative HR practices, which earned it the reputation of being ‘the best place to work’ in the hospitality industry. It describes Marriott’s ‘Spirit to Serve’ culture and the company’s HR philosophy which guided its various HR initiatives. The case gives an overview of …

Over the past years South Africans have been faced with disappoints regarding low cost air travelling, air travel was at one stage only for large income earners. South African Airways (SAA) was the recognized and deemed as the loyal carrier for air travelling passengers. Prior to 2006 there were three …

Abstract The founder of JetBlue, David Neeleman started the company with the vision of bringing humanity back to air travel”. (Neeleman 2003) His main mission was to establish a low cost airline that offered first class comfort and services to their customers at an economic price that everyone could afford. …

1.0 Introduction AirAsia (AA) is a renowned low cost carrier that offers short and long haul flights based in Malaysia. AA has expanded rapidly since 2001 and has been awarded as the World’s Best Low-Cost Airline in 2008, 2009, and 2010. One of the reasons for their success is by …

The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner, dynamic, stirring speaker and inspirational leader of Burton could start the airlines with reduced fare, innovating ticketing …