Marketing Essays

Markets are ever evolving and keep getting competitive day by day, and the BFSI sector is no exception. With SBI being the current market leader, the challenges are more profound for them to retain their foothold. The entry of private players like ICICI, HDFC, and UTI added to the existing …

1.What is the communication process for viral marketing? Is different from conventional marketing? How so? A)The process of viral marketing includes interactions through blogs, social media focus groups, character interactions, strategic informational drops. It’s basically rapid multiplication, just like it happens in the case of viruses is what is sought …

When it comes to the topic of marketing, or anything that has to do with business, I personally am not very interested in it, thus making me not that very knowledgeable in this topic. Hearing stuff about business just puts me to sleep. However, when asked to read the article …

‘ Brand’ are valuable assets in market place so its important to branding of the product.Value of Brand is more than the product.Brand refers to create praticular amount of awareness, prominence and reputation in the market. Strong brand creates value in business.Brand equity indicates the well known name of brand …

Q1. What do you think is the most critical strategic issue confronting H&M? Explain your answer by drawing on relevant topics in Strategic Management (maximum of 900 words). H&M have gone from being a single store established in 1947 in Sweden, to being a fast fashion multinational company with over …

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented …

This case illustrates the success that JetBlue Airline has achieved since founded in 1999, though it had trouble in 2007 during Valentine´s day and a few more, it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue …

Although all Micromax products were towards the lower end of the pricing spectrum, the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation, Cost-Effective, Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. …

1. Choose an Organization to analyze. Identify two marketing opportunities for the organization you have chosen. The Organization I would like to discuss is 7-11 company in Australia. 7-11 is part of an international chain of convenience stores. 7-Eleven, primarily operating as a franchise, is the world’s largest operator, franchisor, …

There are a few times where I experienced effective communication in a business environment. One time in particular, I believe everyone demonstrated communicating effectively. At work there is a lot of chaos at times because there aren’t many plans or guidelines put in place for customers regarding certain aspects of …