Life Essays

1 Introduction Truworths Ltd Zimbabwe is a clothing retail company with over eighty branches in the whole country. It comprises of Topics, Number 1 stores and Truworths Stores. Number 1 stores accommodates the lower market and the other two the higher market. In 1996 Truworths Ltd went through a major …

Brand extension plays major role in bringing awareness of parental brand and leads to rise in the sales of the product. The worth of brand extension from the parental brand has been extensively accepted in all the consumer markets. The brand extension is an effective tool which will enhance the …

The car industry has seen a huge growth, especially from the overseas market, such as Hyundai, as low cost economies and the use of new technologies are rapidly changing the way in which this sector meet customer demands. This assignment looks at MG Rover and the concepts of customer loyalty, …

In many ways, the sports drink category mirrors the fitness-minded individual that it targets. As any fitness instructor will tell you, a good hard workout should be followed by a cool down. After Gatorade hit the market in 1968, the sports drink category experienced double-digit growth. However, by 1996, growth …

America’s commitment to Vietnam which resulted with war was a Cold War- era military conflict that happened in Vietnam, Laos and Cambodia from November 1, 1955 to the fall of Saigon on April 30, 1975. Despite the expenditure of more than $150 billion, the loss of 58,000 lives,[1] the application …

The Ancient Greek household has often been described as a place that contained many boundaries, whether physical or non-physical (Antonaccio 2000: 522). What could have appeared to be a normal room may well have been forbidden to certain types of people. In our attempts to explain the notion of public …

“Cognition refers to the ability of the brain to process, store, retrieve and manipulate information” D. Ingnatavicius and L. Workman (2002). Cognition can be measured through the employment of a scale known as the need for cognition scale (NFC scale), it was developed by Cacioppo and Petty (1982) and its …

The concept of successful rulership in the Carolingian period is a complex one. Clearly, a simplistic view of success based primarily on territorial power is inadequate. The maintenance of internal or administrative power is crucial, especially in terms of the aristocracy and the church. Success in the Carolingian period is …

“Quickly now, do we have everything you need in the car? Hurry! The bus is going to leave without you! ” Those were the words that my mother said to me just before I rushed off to the Bus Depot. On that night I would be leaving Omagh to go …

The main idea of the cognitive model is that it’s the individuals way of thinking that creates the disorder (abnormality), and that it’s the distorted and irrational thinking that is the cause rather than maladaptive behaviour Warren and Zgourides (1991) describe that it was the ‘must’ thoughts of these individuals …