Life Essays

In 1987, the City of Cebu started to experience the severe strain in its transport capacity resulting in the threatening of the city’s continued viability and livability. There were several government agencies responsible for transportation and traffic matters in the city but there was an urgent need for improvement in …

Milgram carried out a series of studies to try to shed some light on the aspect of human behaviour. He studied a thousand participants who were representative of the general population. He discovered that under certain situational influences most of us would conform to what is needed to be done. …

Pantaloon provides a host of value-added services to enhance customer experience and to garner the loyalty of their customers. Through these value-added services, the customer experiences a whole new level of standard in price, convenience, comfort, quality and store service levels. Following is the lisft of value-added services provided by …

Aristotle is known as one of outstanding thinkers revealing the ideas of eternal wisdom to humanity. No wonder that his ethical ideas on civic relationships still find their reflection in modern-day conceptions of successful life. In the following paper, Aristotle’s ethical findings on the best way of living described in …

Are you a chicken soup lover or prefer the good old tomato soup any day? Was it a jelly bean sandwich or the one with peanut butter last time you craved for? Popcorn or Pretzels? A peak into small choices that you make can bring an immense delight to a …

Leigh Anne Touhy is the fictional representation of the real life Leigh Anne, famed adoptive mother of Michael Oher from the 2009 film The Blind Side. Leigh Anne is a white interior designer, living in the south with her husband and two children. The family is considered to be part …

P1) Explain the principal psychological perspectives: * Describe how the principles of classical conditioning can explain why a patient is petrified of having injections; * Describe how the principles of operant conditioning could explain why a child has persistent tantrums. P1) Psychology uses seven different theoretical perspectives to explore psychological …

In a paper published by the international journal Anxiety, Stress & Coping, Dr Joachim Stoeber and Dr Dirk Janssen from the University’s School of Psychology describe a diary study that found these three strategies to be most effective in dealing with small failures and setbacks, and helping people to keep …

Product placement is one of the marketing strategies used by the company to promote their products by not spending too much cost. This strategy seems to be more effective as it can attract the consumers’ attention unknowingly while they are enjoying their movies time, for example, rather than promoting the …

This paper presents the stance towards modal choice behavior between public transport and private car. To find out the probable solutions, this paper investigated the latent attitudes of the trip makers concerning modal choice between private car and public transport and the advantages and disadvantages of these two modes as …