Corporation Essays

In 1962, Nike started as a US distributor for the Japanese shoe manufacturer Onitsuka under the name of Blue Ribbon Sports selling merchandise out of the back of cars at track meets. It wasn’t long before they realized they wanted to start designing and manufacturing their own brand of athletic …

Starbucks is the world’s most successful transnational coffeehouse. Established in 1971, Starbuck’s overwhelming success has led it to operate more than 17,000 stores, recording 2011 revenues of $17 billion at approximately a 15% profit margin. This case report will explore what has allowed Starbucks to dominate the coffeehouse market and …

The American Automakers, General Motors, Ford and Chrysler had been losing profit compare to foreign car companies.  “An enormous gap still separates the performance of Detroit automakers from their foreign competitors,”[1] according to Alex Taylor, Fortune senior editor. “2006 was the first year since 1991 that Detroit’s Big Three were …

Introduction Pizza Hut, Inc. was started on June 15, 1958, by two college students Dan and Frank Carney from Kansas. In 1968 they were a chain of 296 restaurants. It went public in 1968 and was acquired by Pepsico in 1977. In 1981 Pizza hut became the largest Pizza restaurant …

Introduction Enron, the seventh top company in the United States until 2001, it collapsed because its’ executive officers: the chief executive officer, the chief operation officer and the chief finance officer used the tool: the accounting standard of “market to market” to accommodate the financial phenomena. “Market to market” is …

The text is an advertisement, by the Nike Corporation, that endorses women’s sporting products. The tenor consists of an assertive, satisfied and self-assured woman whom boasts confidently of her own “butt”. Consequently, the mode of the text can be both spoken and written, as the voice of the woman speaks …

Foxconn a major Chinese manufacturer and supplier of Apple products, was audited from February-March 2012, after receiving an increasing amount of criticism in relation to their current business practices. Accused of “turning a blind eye to dismal working conditions at partner factories” (Paronen, 1), Apple agreed to allow the Fair …

Abstract This study takes a look at an overview of the knowledge management practices of the ExxonMobil Corporation. It is considered the largest Corporation of its type in the world, has freedom to choose its methods of knowledge management, and has the capital to hire the best to manage its …

In January 2008 Mark Zuckerberg was interviewed on 60 minutes to talk about Facebook and its phenomenal growth since it started as a project in the dorms of Harvard University in 2004. The interviewer could not help but comment on how young he was and wonder whether he was old …

          After opening its Tesco store in 1929 in Edgeware, Middlesex, the company floated its Tesco Store (Holdings) Limited in 1947 at the London Stock Exchange (Tesco, 2008).  From there started the subsequent dramatic growths that Tesco had become including the 1950 and 1960 organic growths and acquisitions until its …