Business Essays

Explain in brief the performance appraisal process. Also compare Behaviourally Anchored Rating Scale and MBO as methods of performance appraisal. Performance appraisal is a formal ,structured system of measuring and evaluating an employee’s performance on the job and his or her potential for development. Performance appraisal takes in to account …

The survey objective is set to measure the customer’s interest of a new service known as BELLBOY. SWB would like to acquire both existing (customers who have the intention to buy) and potential (customers who have interest but are still reluctant to purchase) demand. SWB believes that existing and potential …

1. Why was the shift to a free trade regime in the textile industry good for Bangladesh? Answer: Free trade regime is a system of tariff and non tariff barriers and export incentive schemes aimed at strengthening the competitiveness. Free trade regime is advantage in production of textiles and low …

Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling technique. Both primary and secondary data were …

1. Complete a five forces analysis. Five Forces is a framework of an industry analysis developed by Porter. These five factors help to evaluate the strength of competitive forces and industry profitability. In this part, Porter’s Five Forces theory will be applied to analyse the Inuit case study. Inuit is …

This article is the third in a series of articles about the factors and variables that influence the behavior of consumers. How reacts a consumer? What are the motivations and aspirations that guide him? What are the factors that influence him? Why he will choose a product or brand over …

Airbus and Boeing are competitors in the aircraft industry as both of the companies are aircraft manufacturers. Boeing was actually founded in 1916 in Seattle earlier than Airbus and got huge support from US government. It was a dominant player in the global manufacturing industry in the 1960’s together with …

1. Start by developing a recruitment guide like that shown in Exhibit 5.3 in the textbook. Note that the current situation differs from the example provided in the book because there is no specific timeline for hiring; this is a continuous recruiting effort because even as positions are being filled, …

Direct marketing is a vital part of many organisation’s core business plan, consumer data, collected and held on in an information storage system, can steer a company’s operational practice. (Tapp, 2008) A solid marketing strategy will use consumers and existing customers as a basis, and then critically examine the organisation …

1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy? Procter & Gamble have three main strategies these include: 1) Maintaining the need for current products. 2) Making new developments to current products. 3) Creating brand new products. Since most …