Business Essays

1. INTRODUCTION Branding is a major issue in product strategy. On the one hand, developing a branded product requires a huge long-term investment, especially for advertising, promotion, and packaging. Brand Management If a brand is not effectively managed then a perception can be created in the mind of your market …

The marketing mix is used by businesses as a tool in marketing. It is often used when determining the products or services brand. It usually consists of the four Ps; they are Price, Product, Promotion and Place. Below is an example of what is included in each of the 4 …

Differentiation is a strategy which marketing organisations practice to gain a competitive advantage over its competitors. There are five well-known levels of differentiations. These are product, services, personnel, channel and image differentiation. Apple has built a strong relationship with many devoted fans across the world called “Applellites”, posing as a …

Tesco is the largest retailer with over 1,878 stores and with 23.3 million square feet of retail space. The key to Tesco’s success is the development of the retail estate where the low prices, high quality and experienced customer services has lead to continuing growth of profits. According to the …

We use the PESTEL factors to assist us in identifying and arranging the environmental influences on Nokia’s evolution & development. To ease the reading of this list it will be sorted according to the PESTEL model. Political influences on both Nokia, and the sector in which it operates have been …

In this task I need to outline reasons for vacancies occurring and identify how two organisations plan recruitment using internal and external sources. In this assignment it has already given one organisation and I have taken the other which is Kershaw Leonard. Reasons for vacancies: Employees leave their job, because …

The financial areas are the specialist areas of activity within an organisation that include: * Finance: Finance department functions include keeping the records of financial activity, for example, sales made by the business. It provides managers with information that they can use in decision making, for example, the cost of …

Globalisation is the growth of a business to a worldwide scale. This allows them to trade anywhere in the world due to advancing technology and greater openness. This has made it easier for firms to buy their supplies from a wider range of businesses and sell their products anywhere in …

Nike. The word in Japanese means victory. However in the past two decades it has become synonymous with sweatshops and anti-globalization. Nike’s image has grown into one of a sweatshop employer, forcing young women especially to toil long hours in difficult conditions for substandard wages. Le, a 19-year old woman …

Tesco For many years, Tesco PLC has been using Market Penetration, Tesco sell the same product and services to the same market. Tesco have used market penetration to increase their market share; Tesco wanted to become the number one retailer brand in the UK and also to beat competition. Tesco …