Business Essays

This case presented describes the business model developed by African Communication Group (ACG) in, Tanzania, led by Monique Maddy (CEO) and Come Lague(COO) in the last mid-1990s. ACG tried to install a pay-phone system, well-priced card-operated phone service, in Dar es Salaam, based on the wireless radio technology, the most …

1. What were the challenges that Shikhar Ghosh faced when he joined Appex? Do you agree with Ghosh’s assessment upon joining Appex that what the firm needed was ‘control and structure’? He found that there was no structure within the organization, that everyone would do what was convenient for them, …

Spartan, who was a leading designer and manufacturer of specialized industrial heat transfer equipment earns sales revenues of $25M. The company has prided themselves on creating a Make-to-Order system that allows customers the option of customizing their orders to their needs. Customization is what gives Spartan the competitive edge over …

The head of the evaluation division of a lending institution, Mr. George conducted a performance evaluation in an attempt to encourage his group to give their best output. Cecile, one of the senior analysts ended up the lowest, surpassed by the younger ones in spite of the fact that she …

JSW is a manufacturing plant producing steel pipes, bends and sockets and was one of many low-cost steel producers in the world and favored bulk buyers. In April 2007, at Jindal Steel Works Ltd.’s marketing headquarters in Mumbai, the sales and marketing team headed by Jayant Acharya (director marketing), Sharad …

CEMEX is one of the world’s top producers of cement and concrete manufacturer and it is rapidly spreading across the globe, serving thousands of customer’s everyday through a worldwide network. CEMEX based in Mexico. At first CEMEX’s strategy are improve and increase their profit to more efficient by selling products …

Cost-plus pricing is a very common pricing method because a firm calculates average total cost and then mark up the price to yield a target rate of return (Brickley, Smith, & Zimmerman, 2009, p. 211). It can be very beneficial for a firm to use this method because it is …

When I was a young child I would love to hear my parents tell me that we were going on a trip. I would be full of excitement, because I knew that we would be going to a place that I had never seen before. My parents, my brother, and …

The advertisement campaign that I am choosing is the skincare line Clean and Clear. Johnson and Johnson decided to develop a series of sub-brands under the Johnson name each targeted at different life stages. In 1991 they launched the Clean and Clear line of skincare products. These products were targeted …

The Coca-Cola Company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. The company primarily offers sparkling beverages and still beverages. Its sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation, such as carbonated energy drinks, and carbonated waters and flavored waters. The company’s still beverages …