We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

The CAGE Distance Framework

The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

When expanding to a foreign country, the company needs to analyze the business environment in the foreign country. One of the best tools, how to recognize differences between domestic and foreign country is the CAGE distance framework. In the report, I firstly define foreign direct investment and briefly describe analyzing foreign country for FDI. I mention the CAGE framework as one of the important parts of this analysis. CAGE is an abbreviation for cultural, administrative, geographic and economic distances.

These distances can often represent barriers for the company to successfully expand into the chosen foreign country; therefore it is important not to underestimate them. In the second, practical part of report, I analyze the expansion of American company Toys R Us to Japan. This case is very representative, because Japanese retail market is very different from the American. By recognizing all the distances and barriers, Toys R Us found a way to exploit them and successfully entered Japanese toy market.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59