Retailing Essays

Online food ordering is one of the various services in e-commerce where a shop offers it customer access to interactive menus of the meals they are offering so that the customers can place orders (Loshin &Murphy, 1997). This is done through a website that is available to the customer over …

Macro EconomicAnalysis Worldwide economic turmoil spread in 2007 as a result of the Global Financial Crisis (GFC), with its effects continuing to be felt by many industries and economies, and particularly the retail sector. Currently, the global economy is resuming to a state of growth, with majority of economies recovering …

Main Problem: Keurig Inc.’s main concern is how to obtain the position they want in the at-home coffee market segment without losing their share of the office coffee segment (OCS) and while maintaining their gourmet coffee quality. They have less than six months to launch the product, and very limited …

This case was written by P. Indu, under the direction of Vivek Gupta, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Carrefour’s …

Over the years, Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time, the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling …

Part A (1). (Respondents are requested to answer the following questions with answers from strongly agree to strongly disagree on a Likert five-point scale) 1. Strongly Disagree 2. Disagree 3. Neither Agree or Disagree 4. Agree 5. Strongly Agree. Questions Strongly agree Agree uncertain/ not applicable Disagree Strongly disagree 1. …

Sales promotions are programs designed by marketers to build interest in a product or service and encourage the purchase of that product within a specified period of time. The programs try to entice customers to try a new product or produce more sales quickly. There are four techniques commonly used. …

India represents an economic opportunity on a massive scale, both as a global base and as a domestic market. Indian Retail sector consists of small family-owned stores, located in residential areas, with a shop floor of less than 500 square feet. At present the organized sector accounts for only 2 …

This force describes the ability of the firm’s suppliers to dictate the terms under which they operate. Weak suppliers may have to accept the terms that the firm offers, which allow the firm to appropriate some of the value of the product for itself, effectively taking some of the profit …

EXECUTIVE SUMMARY Throughout the years, starting since 1911, Thorntons, the UK’s largest manufacturer and retailer of specialist chocolates had followed a strategy of in house manufacture, retailing largely through the company’s own shops, and to a lesser extent, through franchising. This policy presented the company with the difficulties of economically …