Retailing Essays

1. How would you characterize the office supplies industry in 1985? What was the approach of large distributors and wholesalers to the small business segment? Why? Who served large accounts? (10) The office supplies industry in 1985 is highly fragmented and the market scope is broad. On the manufacturer level, …

“Reading The Popular”. In this analysis, I will be examining the main points in this chapter and discussing Fiske’s explanation for including each one. I will also be examining counter arguments from other sources on his theories. There are five distinctive sections within this chapter: ‘malls, power and resistance’, ‘consuming …

The global apparel chain was a typical buyer-driven chain in which upstream structure was fragmented, locally owned, dispersed, and often tiered production whereas downstream structure was relatively concentrated intermediaries. The industry was coordinated and dominated by downstream intermediaries like retailers and branded marketers. A short summary of the apparel industry …

The worlds first famous supermarket was opened in the USA in 1912 and the idea soon spread to Europe and other countries. The shopping scene in Poland has also changed over the past ten years. Empty shelves and long lines are things of the past. Today trade is alive and …

When people here the name Toys “R” Us, they think back to when they were kids of going into a store made with bricks and mortar and leaving with mom in one hand and the latest toy in other and a great big smile from cheek to cheek. As time …

It opened in 1962 by Sam Walton, Wal-Mart has become the largest retailer in the United States, and with over 3,300 stores Wal-Mart continues to be successful. Under his successor, CEO David Glass, the small discount store chain started in Arkansas has become one of the largest corporations in the …

M&M is a chain of supermarkets that operates in Gatwick, UK. Their daily trading includes transacting of groceries, frozen foods, dairy products, brews, fizzy drinks and other consumable items. Their processing is mostly manual and run based on cash register concept of processing transaction. Lately they have discovered that their …

Case SynopsisThis case describes how Land Rover North America, Inc. (LRNA) has redesigned their dealerships and selling process with the objective of building and enhancing equity for its brand. Land Rover is a niche player in a very crowded and rapidly maturing product category. Competition is fierce and is dominated …

1) The following are the factors in the microenvironment that had influenced in shaping Avon’s strategy: ·Marketing intermediaries was one of the most crucial forces that make Avon changes its strategy. The ladies that promoted, sold, and distributed its products decided that they needed more than part time jobs. Therefore, …

Once you have selected and developed a unique product or business idea, correctly positioned and targeted it to buyers, and developed your packaging and pricing, the selection of distribution channels and sales representation is key to successful marketing. It’s fairly easy to change many of your marketing tactics and strategies …