Retailing Essays

Introduction Each organization is formed with a view to expand its business both at national and international levels. However, in rapid changing environment and fast changing technology, huge investments are required to expand business and to beat existing competitors. However, most firms have proved to be successful in doing so. …

Zara is a Spanish fashion and accessories retailers that founded in 1975 by Amancio Ortega and Rosalia Mera (Ledesma, 2013). Zara designs, manufactures their apparel, footwear and accessories for men, women and sells up-to-minute “fashionabilty” at low prices throughout Europe, US and Asia Pacific (Bilsel, 2014) that clearly focused on …

Lulu hypermarket is largest market chain in the Middle East and had targeted to open about 10 outlet in Malaysia in next two year that is around on year 2016. It will be done through a strategic cooperation with Federal Land Development Authority (Felda). The outlet will be set up …

Founded by the late José Ramos along with his wife Socorro Cáncio-Ramos, the company has evolved from a small stall in Escolta that sold supplies, GI novels or US Armed Services Editions books, and school textbooks. When the Second World War broke out, strict book censorship enforced by the Japanese …

Quiksilver, Inc. designs, develops, markets, and distributes branded apparel, footwear, accessories, and related products primarily for men, women, and children. The company provides its products for various activities, including casual and outdoor lifestyle associated with surfing, skateboarding, snowboarding, BMX and motocross, beach and board riding sports, rally car, and other …

For years, Hollywood and the advertising media perpetuated a stereotypical image of women. As a result, many consumers have the unrealistic expectation that women are (or should be) poreless, hipless, silken-haired, high-cheekboned, size 0, 20-year-old goddesses. But is this beauty myth finally changing? Companies like Charming Shoppes, Inc., parent company …