Marketing Essays

With presence in over 4 continents and 40 countries,$ 1.46 billion company, Titan is the World’s fifth largest and India’s largest wrist watch manufacturer. The company has grown to develop and offer Titan, Octane, Regalia, Fastrack, Nebula, Raga Xylys brands in the wrist watch market and has extended to jewellery …

Metrovox is a German electronics manufacturer that designs, develops and manufactures a range of products for the entertainment and home electronics sector. Management has recently focused on two related products, Bugabyte and Bugabyte Lite. The Bugabyte is a video and audio player with a flash drive. The company has invested …

In the Hamilton Marketing Services case, we have a full-service pet-grooming company that has hired a company called Hamilton Marketing Services (a major marketing consulting firm that helps provide a wide range of marketing and advertising services) to help them with their pet-grooming business. The pet-grooming company called in with …

Retailers and wholesalers add value to the marketing system because they offer something that consumers want and not just in small stores but in big stores such as Costco and wal-mart. Retailing is good because it offers individuals a small amount of goods for their own personal use. Wholesale is …

Many people use computers in their daily lives. Some use it for transactions, some use it for educational purposes and others use it for data storage. Though it might sound unnecessary but in some cases when storing a file for such a big company, can you manage it properly? Organizing, …

Word of mouth happens every day all around us. Family, friends, acquaintances, or complete strangers talk about or post opinions and information on products or services they have purchased, or new and upcoming products that people want to know and learn about. The quality of word of mouth determines the …

In 2001, Dell Computer became the world’s largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing there seller channel that accounts …

Business buying behavior refers to the buying behavior involved in a business ,that is,organizations that buy goods and service for use in the production of other products and services that are sold,rented or supplied by others. in the business buying process , business buyers determine which products and services their …

Two major corporations, Progressive and Allstate Insurance, have recently launched televised advertisements that appeal to two distinctly different audiences to sell their insurance product by using persuasive appeals as defined in both Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (Fowles, 2008, p. 558) and the Aristotelian Appeals. The advertisers used Pathos …

Q: In this chapter we are briefly introduced to the marketing mix and the four Ps—product, place, promotion, and pricing. Can you identify examples of decisions about each part of the mix that are being made in the cookie program? A: Product: Designing cookies to appeal to all types of …