Marketing Essays

Discussing the inconsistency between the PI value proposition and the lack of adoption There is a clear inconsistency in the claim that Performance Indicator (PI) offers significant profit uplift potential for golf ball manufacturers and the fact that no single manufacturer is yet to adopt the technology. This memo discusses …

Explain the role of advertising agencies in the development of successful promotional campaign Advertising is considered by many major organisations as a powerful marketing tool to increase sales and can enhance the image of their company/brand. They are also service provide who create an effective advert for their client company …

United Parcel Service (UPS) started out in 1907 in a closet-sized basement office. Jim Casey and Claude Ryan- two teenagers from Seattle with two bicycles and one phone- promised the “best service and lowest rates.” UPS has used this formula successfully for more than 90 years to become the world’s …

Vodafone Group Public Limited Company (Vodafone) is a British multinational telecommunications company that was founded in 1991 and headquartered in London, United Kingdom (“RTBot”, 2012). According to the company’s website, Vodafone Group has over 404 million customers, operates in over 30 countries, and has over 40 partner markets worldwide. They …

The research question of this Psychology Extended Essay is “What is the Extent of the Media’s Influence Regarding Eating Disorders?” To further investigate this question, I researched what the media is and what it does, how people are affected by the media and many different studies and experiments. Through the …

A Sample Marketing Plan Crafting a marketing plan is hard but satisfying work. When completed, a marketing plan serves as a roadmap that details the context and scope of marketing activities including, but not limited to, a mission statement, goals and objectives, a situation analysis, growth opportunities, target market(s) and …

The traditional criteria for male attractiveness seemed to be the inverse-triangle shaped body, muscles, broad shoulders and a sculpted face. These are all indicators of high levels of testosterone, and would be desirable according to evolutionary psychology. Then the advent of the metrosexual man broke a new frontier, making it …

The purpose of advertising is to deliver a message, usually in order to sell a product or service. It is used to deliver an organization’s message to as many people as possible. The primary functions of advertising agencies are planning and creating advertising campaigns for clients and placing advertisements in …

Being closer to consumers and providing exactly what they want is known as market orientation. JD Sports is a market-orientated business carries out research to find the needs and wants of consumers. It then uses the findings to design products and marketing strategies to satisfy these needs. This compares to …

The advancement of technology has changed mobile phones to become more interactive and convenient. A new term – “Smart Phone” is used to label the mobile phones of today. A typical smart phone allows the user to customize the functions of the phone to their preferences. Nokia, one of the …