Marketing Essays

  Nowadays, street foods trade become great in numbers, wherever you look there are many street foods to see, such in market, schools, park and other public places it is sold by vendors and hawkers from a portable stall, Other calls it “tusok tusok” because it is ready to eat …

Market Segmentation can be defined as the process of identifying different ways to “divide a total market into groups with similar product needs to develop profiles os the resulting market groups”. (Marketing Management: Analysis, Planning, Implementation, and Control, 7th edition, Phillip Kotler). This theory of marketing segmentation can be applied to …

Imagine a young boy, about 12 years old, sitting at home one afternoon, watching his beloved sports team run onto the ground, as the team run through the banner, we are taken to a live sports betting update and during this ad, the young boy finds out his favourite player …

There are some the stages of the customer experience of the sales funnel: Awareness – This is the first stage of the funnel. Potential clients are being brought into this stage by marketing campaigns, discovery or consumer research. The examples of this are social media, direct mail, media mentions and …

I. INTRODUCTION Technology opened a lot of doors for doing tasks easier and one of this is by using automated systems for processing data faster and more efficiently. Automation of things surpassed how manual process works because companies or organizations were able to save resources by removing or lessening its …

This essay is aim to investigate the proper way for entrepreneurs and small and medium businesses (SMEs) to approach marketing. The typical marketing is very useful but it seems to be inefficient for SMEs. The boundaries of SMEs become visible. Smaller firms have several disadvantages upon larger firms such as …

I. Introduction 1. Consumer behavior Consumer behavior is defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It …

In this second proposal for outcome two, I will produce a qualitative research proposal using information gathered from the non-profit organisation ” Action on Smoking and Health” (ASH) which is a campaigning public health charity working for a comprehensive societal response to tobacco aimed at achieving a sharp reduction and …

Question 1: Many companies are now embracing target marketing to compete more effectively in the market place. According to Kotler and Keller, (2006:240) “instead of scattering their marketing effort (a ‘shotgun approach’, they should focus on those consumers they have the greatest chance of satisfying (a ‘rifle’ approach). Discuss how …

Appendix B suggests findings that highlight the target audience for the trainers to be mainly within the socio-economic groups A, B, and C. This is a fairly broad range from senior managers and professionals to lower supervisory staff and technical staff. The benefit of targeting this audience is shown in …