Marketing Essays

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketers are skilled at managing demand, and they operate in four different marketplace: customer, business, global, and nonprofit. …

1.0 Introduction Sales and Inventory System is a computer based way of checking and auditing of the sales of the company, it is faster and more reliable rather than doing manually. The system can lessen errors in editing and can be easily accessed any time by the company. Sales and …

There are many advantages of the use of GPS-enabled smartphones to businesses. some of the advantages are for the person using it or even the businesses who own them however there is also some major advantages for the public and the customer as well. One major advantage for the man …

Brand Strategy By definition, brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Goal Definition As you …

Significance of report writing in Business Organizations need accurate, timely, objective and concise information to make effective decisions. One way they can obtain such information is from a business report. This document can be defined as “an organizedpresentation of information to a specific audience for the purpose of helping an …

A project report containing marketing research on “The Impact of Brand Preference among B-Segment cars on Buying behavior of customers at Belgaum city” is partial fulfillment of requirement of MBA-II semester in Belgaum Institute of Management Studies, Belgaum. So the need to know which is the Brand preferred and the …

The Himalaya Logo: The Himalaya brand has much in common with the mountain range from which it draws its name. For centuries, the Himalayas have been an icon of aspiration and of man’s quest to unlock nature’s secrets. They represent purity and lofty ideals. The fact that several of our …

September 11, 2013 Starbucks New Tap App Marketing Plan Phase I, II, & III The new Starbucks Tap App will revolutionize the coffeehouse industry. This App will be the first to take the industry by storm, and effortlessly provide a quicker service in an industry driven according to time. The …

External environmental factors affecting business organization such as, political and economic instability have in the recent past hindered the possibilities for standardization of the market mix that enables companies to improve sales proportion. The important elements for standardization of the marketing mix are price, distribution, and promotion, which are also …

Factors and Issues to Consider when making a better Promotion StrategyIntroductionThis report is highly relevant to my company which trades in children’s toys keeping in mind the rule of advertising to children and those who see a need to protect kids from aggressive marketing. Little children are a susceptible group, …