Marketing Essays

The history of the Ray-Ban aviator dates back to the 1920s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, when US Army Air Corps lieutenant, …

Historian/moralist John Emerich Edward Dalberg Acton otherwise known simply as Lord Acton once said, “Power tends to corrupt, and absolute power corrupts absolutely.” Power today comes in a new form, and its expression is clearly reflected in the media with its unending capacity for hegemony. With many societies being deeply …

The Apple iPhone was released on June 29, 2007 (Apple Inc.). Anticipation for the product started six months earlier, the moment Apple publically hinted of the launch; and was clearly seen by the crowds waiting in line outside retailers. The record-breaking consumer response to the release of the iPhone was …

Executive Summary This report provides an analysis of Samsung’s brand strategy and design. In essence, design is considered central by Samsung group of companies. This report also analysis the reason behind Samsung’s focus on new design identity. Further, this report also explores the reasons why Samsung changed to new non-EOM …

Tanishq (Hindi: तनिष्क़) is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited,[1] a company promoted by the Tata Group, one of India’s largest conglomerates. The name was formed by combining the first two …

The name of the system is interactive voice response (IVR) system and the purpose of evaluation is to understand how IVR system can be made more effective and less annoying for a customer. In other words how IVR can help a customer understand the value placed by the organization on …

1. Introduction It could be said that social advertising is a ‘‘younger sister‘‘of commercial advertising, which is one of the tools of marketing communication mix. Social advertising identifies social problems and it informs about them, but it does not try to offer immediate solutions. Social advertising does not promote any …

I -PRSENTATION OF THE DANONE GROUP DANONE is a key player in the global food industry. It is the biggest manufacturer of fresh dairy products, the number 2 in producing baby food products as well as the leading producer of bottled water. Some products are known as group leaders on …

Michael Porter is a Professor of HBS . He established that A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. There are two basic types …

India has been having a wonderful journey in the last 15 years. With Goldman Sachs now predicting that India could sustain over 8% GDP growth rate through 2020, this journey promises more excitement for many more years to come. However, for many marketers of consumer products in India, 2007 could …