Corporation Essays

Upon PepsiCo’s recent release of its new Mountain Dew advertising campaign in March 2013, the company and brand alike are facing significant backlash. The advertisements feature African-American rapper, Tyler the Creator in a series of three ads. Tyler voices an angry goat named, “Felicia,” who is seen beating on women, …

The blue ocean strategy in marketing is an approach to building a customer base looks to build an entirely new market segment that does not currently exist with other firms. Perfect competition consists of a myriad of competitors in the same industry that are fighting with each other over their …

1) What are the potential advantages and disadvantages for an organization when using social media? The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can …

Over the next few years we will place special emphasis on enhancing our strong customer preference, increasing operating cash flow and reducing debt. — Chairman’s letter to shareholders, Marriott Corporation 1990 Annual Report, p. 3 Priorities for the next few years: Reduce our long-term debt to about $2 billion by …

Avon was on the top of its game for the last five years, however, in 2005, things got ugly. The company suddenly began losing sales all around the globe and problems started weighing down causing many shareholders to quit. Andrea Jung was then advised to take a new “outside” perspective …

Excellence in business and marketing execution, heritage, and worldwide brand recognition coupled with trendy yet timelessness quality products with exclusive aura perpetually instigating the Japanese’s genetic demand for luxury has allowed Louis Vuitton (LV) to become the leading luxury house in Japan and make it its primary source of revenues for …

In 1995, Jeff Bezos launched Amazon.com. Today, Amazon is a Fortune 500 e­commerce company and the largest online retailer in the United States. Amazon.com has become well known as a company that enables sellers to sell their products on its website as well as their own branded websites and to …

The unbelievable success of Google •  Revenue growth Ø  2004, $3.2 billion Ø  2013, $60 billion •  Net income growth Ø  2004, $400 million Ø  2013, $13 billion •  Employees growth Ø  2004, 3,000 Ø  2013, up to 55,000 The IPO stock growth from 2004 to 2014 January 2004, 24h …

How many seconds do you think you can live without having the Internet? For most people, I bet 30 seconds is enough to make them suffer. The Internet is one of the greatest inventions of the 20th century, and we have all witnessed its influence on our lives – it …

“Dave, stop. Stop Dave. Will you stop, Dave?” So the supercomputer HAL pleads with astronaut Dave Bowman in a famous scene toward the end of Stanley Kubrick’s 2001:A Space Odyssey. Dave Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory …