Business Essays

In 2005, Arcadian Microarray technologies, Inc. were in talks with Sierra Capital Partners to sell a 60% equity interest for $40 million to fund the growth of the company. Sierra Capital is a private equity investment company with $2 billion under management and a portfolio of 64 venture capital investments …

GE Healthcare is a subsidiary of General Electrics (GE) and its primary business is creation of healthcare technologies and services that ranges from medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, and biopharmaceutical manufacturing technologies and so on. Its business units are classified as: Healthcare IT …

Companies of all sizes go international for different reasons, Deresky (2011) stated that the threat of their own decreased competitiveness is the overriding reason many large companies want to move fast to build strong positions in key world markets (p. 198). Deresky (2011) also suggested many multinational corporations (MNCs) have …

Go to Kubasek, Chapter 13, page 369, problem 13-16. Use LexisNexis in the Keller library and look up the Nadel et al. v. Burger King Corp. & Emil, Inc. case. Use the citation you find in your book to do the search. Read the case and answer these questions. Copy …

The four marketing planning activities undertaken by all corporate headquarters are a.Product – The corporate headquarters focus on this activity is product variety, quality, design, features, brand name, packaging, sizes, services, warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is …

In the second sentence of his speech he states “The victims were in airplanes or in their offices: secretaries, business men and women, military and federal workers, moms and dads, friends and neighbors.” This allows him to reach a universal American audience. He is addressing the entire nation, therefore it …

Abstract Within this report, an advertisement for Lucky Strike cigarettes has been used in order to break down the rhetorical analysis of the ad itself. This essay explains the pathetic, ethical, and logical appeals in which have been used in order to attract consumers. This break down will explain how …

The career of Dick Spencer presented in the assigned case offers several opportunities for the business student to examine principles of management using a realistic example of the modern business environment. This paper undertakes to perform an analysis of Mr. Spencer’s career in order to identify and explore those factors …

Background: ToyWorld, Inc. was founded in 1973 by David Dunton. Before that, he had been employed as production manager by a large manufacturer of plastic toys. Mr. Dunton and his former assistant, Jack McClintock, established Toy World, Inc. with their savings in 1973. Originally a partnership, the firm was incorporated …

IKEA, one of the world’s top furniture retailers was officially founded in 1943 when 17 year old Ingvar Kamprad started a local catalog company using some money his father gave him (Moon, 2004, p.1, para.1). The company started selling furniture in 1947 and over the years has grown to establish …