Business Essays

When a student receives a new task, it is difficult to start even the first sentences. And it is no wonder because each essay is not an easy task. It requires solid research, using examples and evidence to contrast and compare ideas in one paper. Business essays are those types which need a good structure and format. Our samples are the best option to start your writing. You can find these business essays on this page. They are written by our professional writers who are the best in the business. They investigate various topics and share some of the completed papers with others. Here you can read about business administration, ethics, legal issues, accounting, assurance, and lots of other aspects related to business. Look at the structure of each paper to understand how to start your article.

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Marketing and Baby Food

I -PRSENTATION OF THE DANONE GROUP DANONE is a key player in the global food industry. It is the biggest manufacturer of fresh dairy products, the number 2 in producing baby food products as well as the leading producer of bottled water. Some products are known as group leaders on …

Marketing Strategy

When more than one company offers the same kind of product, each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share,” and any effort to take some of the market share away from one company and bring it to …

Michael Porter’s Three Competitive Strategies

Michael Porter is a Professor of HBS . He established that A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. There are two basic types …

Motivation Mystery: How to Keep Employees Productive

In my previous post, I explored the importance of positive work environments and one key benefit is that great workplaces can help motivate employees. It makes sense. Employees that are happy tend to be more productive, which is better for a business’ bottom line. Lots of research has shown the …

Account Titles

Current Assets Cash – A current asset account which includes currency, coins, checking accounts, and undeposited checks received from customers. The amounts must be unrestricted. (Restricted cash should be recorded in a different account.) Petty Cash Fund – A current asset account that represents an amount of cash for making …

An Ethical Analysis of the Enron Scandal

The Enron scandal is one that left a deep and ugly scar on the face of modern business. As a result of the scandal, thousands of people lost their jobs, some people lost their entire pensions, and all of the shareholders lost the money that they had invested in the …

Cirque Du Soleil

Introduction This report is based on the case study Cirque du Soleil ( “Circus of the Sun”) is a Canadian entertainment company, self- described as a “dramatic mix of circus arts and street entertainment”. The company operates globally, it was found in 1984 by a 24 year old entrepreneur Guy …

Basic Competitive Strategies

Business strategy focuses on improving the competitive position of a company’s or business unit’s products or services within the specific industry or market segment that the company or business unit serves. Competitive strategy raises the following questions: ❖ Should we compete on the basis of lower cost (and thus price) …

Digital Advertising Market

India has been having a wonderful journey in the last 15 years. With Goldman Sachs now predicting that India could sustain over 8% GDP growth rate through 2020, this journey promises more excitement for many more years to come. However, for many marketers of consumer products in India, 2007 could …

Kotter Analysis

John Kotter introduced his 8-step change process in his 1995 book, “Leading Change”. According to Kotter – the eight steps to transforming your organization are as follows 1 Create urgency Kotter suggests that for change to be successful, 75% of a company’s management needs to support the change. Therefore, it …