Business Essays

This case is about Nora, one of the leading suppliers of telecom solutions in Malaysia. The case involves a possible joint venture with Sakari, the leading manufacturer in Finland of mobile phones and telecom systems. There is a large potential in the future development of telecom facilities in Malaysia and …

Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20,532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market …

A hero is defined as a person noted for feats of courage or nobility of purpose. Some people say that this means that a hero is someone who must risk his life to save millions of people. Others say that this means a hero is one who dies for what …

Gucci has adopted an international marketing strategy of communicating a consistent image to its customers around the world. To uphold the consistency, Gucci has centralized marketing operations to Florence, which provides all creative material, and controls all aspects of marketing. The main marketing strategy of Gucci is “designed to maintain …

There are a myriad of qualities that form effective leadership. It may never be agreed upon whether leadership arises from a set of innate characteristics (“leaders are born”) or, rather, from observable actions (“leaders are made”). Some basic leadership qualities, however, seem almost universal, no matter the leader or type …

Under the guidance of Bismarck, the Prussian chancellor, the unification of a Kleindeutsch (small Germany) took place in 1871 after Prussia defeated France. There is often historical debate over who was responsible for the unification of Germany. Controversy is caused amongst those who believe that Bismarck was fully responsible for …

Thus far in class we have learned to increase our problem solving skills by using different critical thinking tools; however, we have not yet broached the subject of ethics. Here now, I will discuss how ethics and decisions blend together to blur the lines of fairness and profitability, in business, …

Describes a major conflict within Apple Computer in 1985 over control of product distribution. The founder and chairman, Steve Jobs, proposed a new distribution process which would transfer many responsibilities away from distribution manager, Donna Dubinsky. Dubinsky believed, however, that this process would be practically and financially unworkable. Presents her …

Ever since the globalization era began, companies have become more aware of the competitive environments they operate in. It is obvious that a competitive advantage such as technology, resources and quality can be imitated. It is the personnel that a company employs that makes the difference. Making the right selection …

Subject: The customer for this report, and recommendation for the purchase of a computer system, is a dedicated first-year computer science student at a technologically specialized institution. He is currently working on a degree that involves several courses in word processing, computer assisted design, and graphics technology. This student is …