Business Essays

The Australian market is a diverse economic ocean – it has different species of marine life (industries), different swells (market structure) and even ‘hot’ and ‘cold’ spots (public companies). One of the key determinates to a successful national economy is the structure of its markets. The main market structures are: …

NOTE: this may be short, but is just explaining the advantages and disadvantages of EFTPOS and EPOS. I hope this could help some of you in someway or another. EFTPOS means Electronic Fund Transfer at the Point Of Sale; this is used for people who want to purchase things with …

Aviation and air services industry is a large, competitive, and challenging industry, characterised by high capital and labour requirement, together with customer participation during transactions hence service fulfilment. Providing great reach and the potential for rich interaction, the internet is a natural medium for travel transactions. Airlines are turning to …

Driving Forces of Beer Industry Brand Equity A strong brand name is key to maintaining a strong competitive advantage. Brand equity creates consumer loyalty thus giving the company above-average returns. Focusing on quality and taste are the main ways in building a brand name. In the era of slow growth …

1-0 Introduction: ” Management is tasks, Management is a discipline. But management also people. Every achievement of management is the achievement of a manager. Every failure is a failure of a manager. People manage rather than ‘forces’ or ‘facts’ .The vision, dedication and integrity of managers determine whether there is …

In the last two decades, one of the most fundamental questions emerging in strategic management is how firms achieve and sustain competitive advantage. In a simplified world, understanding how firms achieve and maintain superior or abnormal returns means comprehending how firms position themselves in a certain market, what they produce …

1.1 Briefly provide a background discussion on your company and their products/services. Identify which product you can have chosen to analyze and why? What category of new product is it? Nokia, the world’s largest mobile phone maker. It is the world leader in mobile communications, driving the growth of the …

1.0 Introduction The Ford Motor Company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates. Henry Ford was in his time an innovator in offering “cars for the masses”. He introduced to …

Quality of service has been studied in the area of business management for years because the market is more competitive and marketing management has transferred its focus from internal performance such as production to external interests such as satisfaction and customers’ perception of service quality. Based on this traditional definition …

Quality of service has been studied in the area of business management for years because the market is more competitive and marketing management has transferred its focus from internal performance such as production to external interests such as satisfaction and customers’ perception of service quality (Gronroos, 1992). Now, the major …