Business Essays

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” John Quincy Adams Why begin a paper concerning nursing leadership with a presidential quote rather than one from Florence Nightingale? Because working as a nurse today requires the skill and diplomacy …

1. Wheeler’s primary choices were between targeting the general audience of all men and women over the age of 34, and specifically targeting the high value 18-34 year old women. The upside of taking a generalist approach is that it would be safe. There was already evidence that the 1.0 …

1.Why had The Walt Disney Company been so successful? What specific key success factors did it address for the focal industries in which it operated? The average lifespan of an S&P 500 company is approximately 15 years. At the time of this article, Disney was approaching 78 years of operations. …

Now that summer is over and it continues to get colder, some are plagued with questions as to how their “sporty” vehicle will handle the frigid temperatures and more importantly the ice and snow that follows. Due to todays economic distress, many are forced to rely on one vehicle year …

Overview and Problem identification: Even though revenues grew from $1.65B to $25B from 1984 to 2000 while generating a 27% annual return, Disney’s growth rate after the end of 2000 was well below 20% as Eisner began diversifying business lines to include cruise ships, theme parks and broadcasting cable operations. …

Intel’s corporate branding strategy, which many credit for the company’s unparalleled success in the microprocessor industry during the 1990s, stemmed from a court decision. On March 1, 1991, District Judge William Ingram ruled that the “386” designation used by Intel for its microprocessor family was a generic description and could …

Zappos is a blooming online shoe retailer that has made its name by being “unconventional”. As the company grows, it is vital to define the core values from which they develop their culture, brand, and business strategies. Some of the 10 core values that all the employees live by are: …

By offering car sharing, Zipcar offered a different way other than rental, car ownership or taking taxi with competitive advantage of low cost, service speed and convenience. Zipcar targets at people groups similar as car rental companies, specifically people who don’t want to own a car (hassle and cost), need …

Ernst & Whinney never issued an audit opinion on financial statements of ZZZZ Best but did issue a review report on the company’s quarterly statements for the three months ended July 31, 1986. How does a review differ from an audit, particularly in terms of the level of assurance implied …

-Service: deeds, efforts, or performances -Goods: objects, devices or things -The distinction between goods and services is not perfectly clear -A product can be classified as either a good or a service -Scale of Market Entities: the scale that displays a range of products along a continuum based on their …