Airline Essays

Distribution strategies exist in three forms: exclusive distribution, selective distribution, and intensive distribution. Kotler and Keller (2009) define each of the distribution strategies as: exclusive distribution limits the number of intermediaries used; selective distribution depends on a limited number of intermediaries; and intensive distribution works with as many outlets as …

While taking a closer look at the competitors in the European airline market it is visible the there are two main groups of airlines. One group consists airlines with a low cost strategy, and the other group are the mainstream carriers. This last group exists of a few companies who …

Executive Summary SilkAir’s success in the regional air transportation services has proven to be achieved with the right implementation of business strategies over the years. An analysis of the macro-environment of the airline industry with the use of the PESTEL framework was inevitably explored to better understand the current situation …

1.1. Internal Factors The environmental scan of Garuda Indonesia Airlines is starting with the internal factors of the company. 1.1.1 Image of the company Garuda Indonesia Airlines is the national airlines ofIndonesia. They have a very strong image as a national carrier, strong financial support from the government and the …

1. How did the concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Ans 1.: The history of aviation industry dates back to 1930 when the Tata group launched the Tata airlines. Though at that time the entry of private firms were restricted but after the …

1)Discuss the nature of the market structure and demand for the Dreamliner. What are the implications of this for Boeing and its customers? The demand for the Dreamliner. In today’s competitive marketplace, many businesses strive to cut costs. Boeing try to design a new aircraft can use less fuel, that’s …

Outsourcing refers to a firm run-through of commending to an external entity the performance of an activity that was former performed in-house. The outsourced activity could either be the manufacturing of a good or the performance of a service. Subcontracting to third party firms based in other nations is generally …

“The type of international strategy that Lufthansa has chosen is to form an alliance. Since 1996 Lufthansa has been organized as a holding whit six business lines dissolving the once integrated corporation. Although, Passage is dominant, with approximately two thirds of the turnover, each division is fully responsible for its …

Millions of people fly everyday. Southwest airlines provide low-fare travel among 58 cities in the United States. Although the airline industry suffered greatly in the aftermath of September 11, Southwest was able to continue to hold strong. Southwest airline continues to maintain steady sales as much of the industry was …

I. Title of the Case Stipulation Against Marriage Claudine de Castro Zialcita vs. Philippine Airlines (PAL) II. View Point Claudine de Castro Zialcita complained against Philippine Airlines (PAL) for dismissing her from her job by reason of her contracting marriage. Upon dismissing her the respondent of Philippine Airlines (PAL) invoked …