Airline Essays

In the development of this case study the authors specifically acknowledges with pleasure the various helps, suggestions, and useful criticisms they received from Kristina Ginn A. Estoy. A big contribution and hard worked from her during the making of this case study is very great indeed. Special thanks to Mr. Stephen …

External environmental factors affecting business organization such as, political and economic instability have in the recent past hindered the possibilities for standardization of the market mix that enables companies to improve sales proportion. The important elements for standardization of the marketing mix are price, distribution, and promotion, which are also …

The issue that I am going to examine is the two pay disagreements between Cathay Pacific Airways and Cathay’s pilots and flight attendants. The Court of Final Appeal ruled that under the employment Ordinance, Cathy must include certain allowances and a commission in addition to the basic salary when calculating …

SouthWest Airlines: Balancing the Price-Value Equation. 1. Customers seek many benefits when they buy air travel tickets. Most of them look at all of the airline companies, and since every single airline tries to differentiate itself this can be hard. The common benefits customers seek are: – Low prices – …

Stopover: Pampanga Date: August 9, 2013. I felt like a lost dog that was found in Baguio, stayed there for few months and then got back to Pampanga. Finally, I’m home! After two months of adjustments and hardships in studying at UP Baguio, I’d felt again the boiling temperature and …

American Airline is among the world largest airline as regards passenger fleet size, miles transported and operating revenue. It is a subsidiary firm of the AMR Corporation. It operations are quite extensive with a domestic network of scheduled flights through Latin and South America, Europe and the Caribbean. The first …

Question 1 a) The best strategy for MAS to compete with other airlines is the marketing strategies in their own categories. Singapore Airlines is the main competitor and it is consider the same categories as Malaysia Airlines.This airline has a strong support by the Malaysian government and has extensive operations …

1. What did the union do to prepare for negotiations? What additional sources of information might it have used? What were the union’s primary objectives? The union began preparing by doing research to find out what other similar airline carriers were supplying for their flight attendants (i.e. average working conditions, …