Walmart Around The World
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Order NowIn general, what do you think is the best way to enter a new market: acquisition, joint venture, or greenfield investment? What are the location characteristics that affect this decision? What are the firm characteristics that affect this decision? What industry characteristics affect this decision?
In general, what do you think is the best way to enter a new market: acquisition, joint venture, or greenfield investment?
Exhibit 3 Walmart’s Market Entry Strategy by Country/Region
Country/Region
Year
Market Entry
• Mexico
1991
Joint Venture
• Canada
1994
Acquisition
• Argentina
