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SWOT analysis of BRAC University

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Strength:

Brand name: BRAC is well-known bran in our country. BRAC University has got the advantage of existing brand image of BRAC.

Capital: establishing a university requires huge capital for its infrastructure development. One of the strength of BRAC University is that it has enough capital.

Own campus: BRAC University started its operation whit its own campus. Very few universities were able to do it.

Weakness:

Small campus: existing campus of Brac University is not enough for running its Operation University campus should not confine with a multistoried building.

Limited number of subject: Brac University is currently offering few subjects.

Limited permanent faculty: Number of permanent faculty is limited.

Opportunities:

Limited seat in Public University: Public universities fail to absorb all students who are eager for higher education. This situation has created an opportunity for leading private university like BRAC University.

Session jot in Public University: the students of public University are suffering from session jot. On the other hand Brac University has been following stick academic calendar from its inception.

Income level: thought Brac University has a provision for poor fund for meritorious students the main target group is middle or higher middle class group. There is a good number of middle or higher middle class families in Dhaka city and this group is growing fast.

Threats:

Threats from public universities: It is true that private universities have grown up because of some limitation in public universities. If public universities increase the student’s capacity, reduce session jot, remove student politic then it will really create problem fro Brac University.

Threats created by poor performing universities: there are some universities, which are performing really poorly. So this type of universities has created a bad impression on private universities.

UGC Rules regulation: Any change in UGC rules regulation may create problem for BRAC university.

Reference:

Brac university prospectus

Brac University website

web site UGC

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