We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Strategy Note

essay
The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

This exam is written in reference to the eHarmony case material contained in the course packet. All questions should be answered. Your answers will be graded on the basis of how well you utilize course concepts to frame issues and justify your arguments, as well as how well you utilize the qualitative and quantitative data provided in the case material to support your position. Take particular care to support your arguments with data from the case. Please limit your answers to one single space typewritten page per question. Unlimited diagrams and tables can be used as supplements. To supplement the information from the case, make whatever assumptions you need to make in order to answer the questions. Please do NOT incorporate information from other sources. All of the information that you need to answer the questions successfully is supplied in the case material. Each of the four questions counts 25% toward the total score on the exam.

NOTE: This is an INDIVIDUAL assignment, and the Stern Honor Code will be strictly enforced.

When completed, please email your answer document to [email protected] no later than 9 am on Monday, Jan 21st 2013. Label your document file with your last name, as in YOURLASTNAME_Exam. Please only send in a single file with all diagrams included. Only a .do

1. How structurally attractive is the on-line personals market? Why?

2. Does eHarmony have a competitive advantage in this market (i.e., higher WtP and/or lower OC than rivals)? If so, where does this advantage come from, and why?

3. What are the competitive and substitution threats facing eHarmony? How serious are they? Why? Is eHarmony’s position sustainable? Why or Why not?

4.Evaluate eHarmony’s options. Which should eHarmony choose, and why?

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
icon
300+
Materials Daily
icon
100,000+ Subjects
2000+ Topics
icon
Free Plagiarism
Checker
icon
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access
immediately?

Your Answer Is Very Helpful For Us
Thank You A Lot!

logo

Emma Taylor

online

Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59