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Online Reservation System for Cherry Studio

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This chapter presents the materials used such as books, internet, magazines, articles, other thesis writing and documents that focus on the same subject matter or other concepts of the study.

Foreign Literatures
The web has become an opportunity for the marketers to add value to products and services. The phenomenal growth and rising of the popularity of the internet and the World Wide Web has become a key to attract more consumers and businesses to engage the benefits of Electronic Commerce (E-commerce). Elton (2012) mentioned that the ecommerce website has deflated the dissimilarity of the world.

Marketing is very essential for communicating the value of a product or service to customers, for the purpose of selling that product or service. It is the one path that a firm follows to create and deliver value to its customer and itself. The internet has created a vast array of opportunities to deliver this value.

According to Brigita Go (2012), running an online business is much better than opening a store. Selling online is indeed one of the great ways to make profits online. In fact, it is also a great way to widen your target market and grow your business fast as well. Carolyn Anderson (2012) stated that “by putting your business online, you are also widening your reach worldwide”. It is important to check out some online selling tips that may help make selling successful.

Consideration of the websites design and operations are dependent upon the nature of business activities and target consumers. According to Burleson (2005), a website must be simple and focused site to succeed. One that is easy to build, maintenance-free, low cost, trustworthy, and a powerful traffic-builder and customer-converter.

Ian Ross Hollander (2012) stated that there are three online marketing trends every successful entrepreneur must adopt: communities are critical, dynamic browsing environments and control what you create.

It is critical for companies to know how do they attract customers to their website, engage them to turn into paying customers and also retain them in returning to your website. Online communications techniques used to achieve goals of brand awareness, familiarity and favorability and to influence purchase intent by encouraging users of digital media to visit a web site to engage with the brand or product and ultimately to purchase online or offline through traditional media channels such as by phone or in-store (Chaffey, 2009).

According to Harris (2012) the online medium offers a big platform to promote your business as compared to other medium available. Your products and services will reach to a large number of potential buyers only if you choose the right marketing medium for your business.

Foreign Studies
With the development of internet, e-commerce becomes a common practice in foreign trade and penetrates into every aspect of international trade. Xia (2006) stated that e-commerce application in foreign trade enterprise are analyzed, the potential application that e-commerce is superior to traditional trade is expounded, active reactions are suggested be taken, the primitive function of e-commerce application should be exerted by government, the enhancement of e-commerce competence, the perfection of the service role as intermediary platform, the study of joint effort of all parties for a promising e-commerce application environment.

According to Kartiwi (2006) the use of e-commerce in small medium-sized enterprises (SMEs) has become an important topic in information systems research. At present, there is a large number of well-documented benefits derived from e-commerce for small-medium enterprises (SMEs) both in theoretical and practical literature.

According to Michael Braganza (2007), ecommerce is the latest mantra in increasing you sales. This is because instead of selling your good and services through a local store, you can sell online and gain a greater customer base.

A study from ARA Victoria (2007), there are many factors in professional selling of products ‘always give customers more than they expect’, ‘your success will depend on how well you can meet the needs of your customer’, ‘the attitude you sent out usually the attitude you get back’ these are the main topics that they emphasize in their study.

Doris Raymond (2008), says, ‘NOT EVER leave a piece on shipment deprived of a previous understanding of what the trade value is and the terms’. Your receipt with the supply is a deal, so take whatsoever is printed VERY extremely. We can be accurately giving our pieces to that business naively.

Another idea form Amy Brantly (2012) is that pictures are worth a 1,000 words, so why not take excellent pictures to help sell your items? You need to find the best lighting source possible, while natural light is wonderful, direct sunlight can affect the color of the clothing in the image.

Based on the study of Sophie Walton (2012), online bargain hunting has prepared my time much easier and less chaotic. She garage online for birthday presents, textbooks, stuff, domiciliary supplies and occasionally even for foodstuffs. However, spending for clothing online has one major problem – – females’ sizes are not standard. Clothing producers tell females they have standard sizes but females know this is as false as one size fits all. She have really sobbed in a dressing area since she had to buy a pair of pants two sizes larger because they were cut so small. She does not let this halt me from ordering dress from online retailers because it saves time and money by shopping online. Though, she has learned a few tricks for shopping online for outfits that she want to share with us.

According to Paradise Style Group (2006), when we order clothing at the internet, we can suppose some crinkling related with padding and delivery. Don’t associate the clothing that derives out of a package with the pictures on websites of a skillfully steamed costume. To get the similar look for your clothing, we continuously endorse having your clothing skillfully steamed or pushed after any changes are done, and formerly your occasion.

Local Literatures

Local Studies
According to Philippines News Agency, NCC’s e-Services Portal Launched, April 26, (2008), Total Information Management Corp. (TIM), local IT, firm recently spearheaded the official launch of the Computer Center’s Philippine Government e-Services Portal.

According to Dunn and Scott (2005), science and technology is the root of emerging innovations in this world. For many years now, a person in this field of expertise does not stop to reshape the landscape of today’s business world.

Tagged as “eSerbisyo.gov.ph” or “eSerbisyo” in the international Internet community, the e-Services Portal was built by TIM trough a Php 45-million contract awarded by NCC last 2 years. This portal is designated to serve as a one-stop, all-in-one Internet gateway for accessing comprehensive information and online frontline services of multiple government agencies. “When we first embarked on this project, we at TIM had the honor of being NCC’s chosen solution.”

A work from Salunson and Ramon, (2007) Electronic Commerce is consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic system such as the internet, electronic devices and other computer networks.

Based on the work of Ernie, Rachel L, (2005), entrepreneurship is encouraged because it is one of the contributions towards developing an area and at the same time, improving the lives of more Filipinos. The mentality of finishing a degree to work for a company serves only the interest of rich employers.

A study from Katrina Tan, Business in Cyberspace, Entrepreneur Philippines Magazine May 1, 2007, SYO Bnow, Inc., which stands for Start your Online Business Now, is a company whose business is to help other people start their own businesses. It recently launched the Philippines’ first online marketplace for goods and services, bringing together buyers and sellers through an online Web portal that serves as a complete virtual office.

Bibliographies
Foreign Literature and Studies
Campbell, S. (2009). Webcasting in Education Lowers Costs, Increases Community Participatiion, TMCnet.com

Anderson, (2011). Leading eLearning Software Raptivity Continues Rapid Growth as it Celebrates Fifth Anniversary, Raptivity.com

Ark, T., (2011). Utah Poised to Lead in Online Learning, EdReformer.com

Yunus et. al., (2009). Webcast Technology in Teaching: It’s Implementation from the Prespective of Instructors, European Journal of Social Science

Patsalides, (2010). The Advantages of Teaching Online, brighthub.com

Rogers, (2010). Webcasting – It is the Next Big Thing, webcastingzone.com

Local Literature and Studies
Dela Cruz, (2008). Intel Joins Philippine Education Department in E-Learning Project, allheadlinenews.com

Sabater (2010). Japan opening e-Learning for Nihongo studies, Manila Bulletin

Gregorio (2011). APC inks deal with BPAP for eLearning, The Philippine Star

Billano (2010). E-learning brought significant changes graduates,
elearning.openacademy.ph

Importante (2010). Mindanao eLearning Space Quality Management System, University of Southeastern Philippines

Marcial (2008). eLearn-t: The SOUL’s Virtual Tutoring Classroom, Siliman University

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