We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Hy Dairies Ltd

The whole doc is available only for registered users

A limited time offer! Get a custom sample essay written according to your requirements urgent 3h delivery guaranteed

Order Now

1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here? In this case, there is a communication misunderstanding between Rochelle Beauport and Syd Gilman. Rochelle Beauport believed she did not get the promotion she deserved, moreover, it seems like that she had been sidelined for being a women and “could take the heart in marketing management. For this case, there have not apparent evidence to support Gilman have stereotyped of Rochelle Beauport, Gilman was more likely to provide a good job opportunity for promotion in the future. By contrast, I think should be that Rochelle Beauport stereotyped of Syd as white man with gender stereotype. Social identity theory (McShane & Steen, 2012, p68-69) is applies for this case. Rochelle Beauport stated herself as “one of the top women and few visible minorities in brand management at Hy Dairies.” Her identity would contributed to her incorrect perception and opinion of Syd’s position arrangement for her.

2. What other perceptual error is apparent in this case study? False-consensus effect (McShane & Steen, 2012, p.78) should be another perceptual error, which is someone overestimates the extent to which others have beliefs and characteristics similar to own, Syd thought that the positon of market research coordinator would be a great opportunity for Beauport, but Beauport did not think like same way, so this leaded they misunderstand each other.

3. What can organizations do to minimize misperceptions in these types of situation? For Hy Dairies Ltd, Firstly, I recommend that company should trained the staff have Global Mindset ((McShane & Steen, 2012, p.81-83). Staff try to begin with self-awareness by understanding one’s beliefs, values, and attitudes, become more open-minded and less judgmental. Secondly, the staff who have conflicts or misunderstanding in communication should have a one-on-one or group meeting, address their own concerns and explain themselves. The meeting will create meaningful and useful interaction, the staff will understand each other more and be more mindful with their actions in the future.

Related Topics

We can write a custom essay

According to Your Specific Requirements

Order an essay
Materials Daily
100,000+ Subjects
2000+ Topics
Free Plagiarism
All Materials
are Cataloged Well

Sorry, but copying text is forbidden on this website. If you need this or any other sample, we can send it to you via email.

By clicking "SEND", you agree to our terms of service and privacy policy. We'll occasionally send you account related and promo emails.
Sorry, but only registered users have full access

How about getting this access

Your Answer Is Very Helpful For Us
Thank You A Lot!


Emma Taylor


Hi there!
Would you like to get such a paper?
How about getting a customized one?

Can't find What you were Looking for?

Get access to our huge, continuously updated knowledge base

The next update will be in:
14 : 59 : 59