Travel Essays

Does it make good business sense to integrate across the different lines of business represented by Lifestyle Resorts and Home-Away Hotels? What exactly would you integrate (beyond financial information) and why? The key issue facing Homestyle Hotels Inc. is its two distinct lines of business, each operating in isolation and …

Marketing I. Introduction Philippine Airlines was founded in Feburary 26, 1941. It is Asia’s oldest carrier and still operates under its original name. The airline commenced service in March 1941, but it suspended operations due to World War II. The airline resumed service in 1946. European service began only two …

Thailand’s hotel industry is key driver for the nation’s economic system. In 2011, Tourism Authority of Thailand (TAT) reported that there are a total of 14.46 million international tourists travelling to Thailand, increased about 4.65% from last year. The assessment of customer satisfaction in the industry is at ultimate importance …

1. Fallon Worldwide streesses its creativity as shown by the comments from the Fallon people in the case. (a. ) In what ways do the citi and Holiday Inn Express campains reflect their creativity? (b.) What ere the sources of the ideas in two campaings? A. Fallon worldwide showed their …

I.Description of the Town Norzagaray is a municipality in the province of Bulacan. This town is consist of 13 barangays such as, Bangkal, Baraka, Bigte,Bitungol, Matictic, Minuyan, Partida, Pinagtulayan, Poblacion, San Mateo, Tigbe, San Lorenzo, Friendship Village Resources. The town of Norzagaray is quickly rising in terms of commercial and …

Introduction In today’s world there is a need for conserving the environment. Global warming is on a high and due to this different climatic changes are taking place affecting many. Hence there is a need for a sustainable environment. Every Industry is finding new methods and technology to improve its …

Preface The book contains some important facts of companies and industrial plants visited by fifth year BSEE students last November 12 to 18, 2012. These data come multiple origins; brochures, pamphlets and internet. Thus, the author collects these things for the formulation of this book. The author discuss the history, …

Tourism as a tertiary economic activity gives more and more possibilities for countries to compete with each other in various tourist products and destination. New forms of travel, new tourist products and tourist destinations are the new facts of contemporary global tourism industry. Among the attractive tourist destination, spas get …

Question 1 A new low-cost, “no- frills” airline has just announced that it will enter the South AFran airline industry. Conduct a competitor analysis for the new airline. Answer: The company must understand the current competitors, aspect to consider include size, growth and profitability, image and positioning strategy, competitor objectives …

The definition of sustainable tourism is much debated. However, a suitable meaning can be inferred from the broadly used definition of sustainable development, an economic process to which sustainable tourism is intrinsically linked. Sustainable tourism would be that which ‘meets our needs today, without compromising the ability of people in …