Travel Essays

In the development of this case study the authors specifically acknowledges with pleasure the various helps, suggestions, and useful criticisms they received from Kristina Ginn A. Estoy. A big contribution and hard worked from her during the making of this case study is very great indeed. Special thanks to Mr. Stephen …

External environmental factors affecting business organization such as, political and economic instability have in the recent past hindered the possibilities for standardization of the market mix that enables companies to improve sales proportion. The important elements for standardization of the marketing mix are price, distribution, and promotion, which are also …

The tourism sector has become in the last century one of the most prolific industries in the whole world. Much of the success of this industry is partly because of the major improvements in transport, technology, quality of services and most important of all, the variety on offer. All these …

How Can Tourism and Hospitality Businesses Manage Their Enterprises to Account for Fluctuations in Demand? Every industry is always faced with some points of ups and downs in terms of demand and supply. This is an implication that the market is not constant or moves in one direction of steady …

Roles: The main role of an 18-30’s rep is to look after guests on holiday, to maximise resort profitability and to create a safe environment for customers. Looking after guests means doing all the duties required of a rep and others that are specific to the type of customers dealt …

In retrospect, was France the best choice for the location of Euro-Disney? Not really, because of the Europeans didn’t stay at the park as long as Disney expected. While the Disney succeeded in getting close to 9 million visitors a year through the park gates, in the line with its …

Royal Hotel The Royal Hotel faces issues typical of any hotel. Customer service and aesthetics are the cornerstones the hospitality business and if they are lacking in anyway, patrons will find other hotels that better suit their needs. The Royal Hotel GM sees the recent events as unacceptable and is …

The issue that I am going to examine is the two pay disagreements between Cathay Pacific Airways and Cathay’s pilots and flight attendants. The Court of Final Appeal ruled that under the employment Ordinance, Cathy must include certain allowances and a commission in addition to the basic salary when calculating …

We Make People Smile Methodology Data collection and hypotheses Detailed secondary research was conducted to develop an understanding of the current global amusement and theme park industry. The international markets to be profiled were determined, based on discussions with IAAPI and the availability of relevant data. Further discussion points and …

1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? The two core elements of Panera’s strategy were to aggressively expand …