Strategy Essays

“What is strategy?” Johnson and Scholes said: “Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations”. How Strategy is Managed is …

Knowing my personal strengths and weaknesses is a very important step to improving myself. It will help me to define the areas in which I need to work on most. Many people feel that working on their weaknesses will be enough, but to really improve myself, I must be prepared …

Ethics in the field of Public Relations Public Relations (PR) is a growing field today. Many people view the profession as unethical, because its goal is to influence public opinion. Just a few unethical people can tarnish an image of a whole field. One of the first people to use …

What additional actions would you recommend AJ take to help achieve its long-term strategic and financial objectives? It’s implementation efforts? What challenges might the new strategy present to Avon’s top management team? What risks do you see? Andrea Jung has done an exceptional job of identifying the problems of Avon …

1. Asahi Glass Company has diversified through internal growth, acquisition, and joint ventures from its origin in flat glass to broad glass-materials, chemical, and electronics manufacturer. It has also vertically integrated and expanded internally to become the leading global glass manufacturer. In 1993, Asahi Glass is reviewing its future direction, …

Executive Summary: Apple Computer’s implementation strategy in 1992 was to gain market share through the expansion of the Mac business, expand into corporate enterprise computing, and diversify into related technologies that leveraged Apple’s strengths in software. According to the Executive Management Team (EMT) of John Sculley, Michael Spindler, and Joe …

The Australian market is a diverse economic ocean – it has different species of marine life (industries), different swells (market structure) and even ‘hot’ and ‘cold’ spots (public companies). One of the key determinates to a successful national economy is the structure of its markets. The main market structures are: …

In the last two decades, one of the most fundamental questions emerging in strategic management is how firms achieve and sustain competitive advantage. In a simplified world, understanding how firms achieve and maintain superior or abnormal returns means comprehending how firms position themselves in a certain market, what they produce …

Strength: Brand name: BRAC is well-known bran in our country. BRAC University has got the advantage of existing brand image of BRAC. Capital: establishing a university requires huge capital for its infrastructure development. One of the strength of BRAC University is that it has enough capital. Own campus: BRAC University …

Good and effective management is vital to the dynamics of a forward moving society. This is true in all organizations, including business and government. Society could function with ineffective managers and management to some extent but not to its optimum. ‘Good’ management can map out a path to success whereas …