McDonald’s Essays

McDonald’s: a name synonymous with fast food, quality and innovation. McDonald’s is known worldwide for its Golden Arches symbol and its mascot, Ronald McDonald. Two brothers from Southern California, Dick and Maurice McDonald, started operating a hot dog/hamburger stand at the Monrovia Airport. Eventually outgrowing that location, they moved the …

Threat of New Entrants The threat of new entrants, both potential and existing competitors influences average industry profitability. The threat of new entrants is usually based on the market entry barriers. Some of the barriers include cost of entry, the cost you need to bear in order to enter the …

In 2002 a series of complaints were filed against the McDonald’s corporation. The plaintiffs who filed the complaints claimed that McDonald’s caused their obesity (USDC). This lawsuit raised a surprisingly controversial question of corporate versus personal responsibility. Is McDonalds really to blame for these teens weight problems? The answer is …

1)Describe McDonald’s philosophy for business expansion as explained in the first (India) video case. The world’s largest burger chain developed one of the most challenging initiatives by expanding its business to India. McDonalds was definitively taking huge risks by pursuing a market with a different culture such as India. However, …

McDonald’s is one of the world’s most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country and the leading global foodservice retailer with more than 30,000 local restaurants serving nearly 50 million people …

Additional Guidance Notes – To be read in conjunction with the Assignment Brief posted on the NOW system. The general feedback from the formative presentations was very positive however there were concerns that some students were focusing on marketing rather than operations management. It is important to draw on the …

Product segment – burgers, French fries, nuggets, beverages and coffees and cakes in McCafe Current life cycle position in the industry – mature stage TEMPLES Technology (+) – adding technology to make drive-thru, ordering and payment processes easier Economic (-) – GFC during 2008-2009 affected US and the rest of …

The McDonald’s corporation was started in 1940 and has since grown as a fast food entity, with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino, the United States in 1940(“McDonald’s History”). In 1948, they introduced the “Speedee Service System” …

There are certain groups in Europe and the United States that protest in order to draw attention to the health implications of consuming fast food. They claim that harmful elements such as cholesterol and adverse effects of obesity are a consequence of consuming fast food. As well as this, factors …

Abstract This case analysis assessed, The McDonald Corporation and its position in the fast food industry. The study reviews the industry, the corporation, its major competitors and its future in the industry. McDonald’s is a market leader in the fast food industry and continues to make strides in the ever-changing …